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Bayanan Imel na Imel na Imel ya bayyana Top masu yin & amf; Sets Industry Semalt

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Tsayar da binciken bai gano duk wani matakan da ba a tsammani ba, yana bayar da jerin alamomi don masu kasuwa na imel don amfani da su a matsayin ƙirar ma'auni akan sakamakon kasuwancin su.

Bugu da Ƙari

Imel samfurin samfurori ya zamo mafi girma ga ƙananan kudaden tare da tsaka-tsaki 25. Rabin kashi 4 cikin dari. Binciken ya yi la'akari da mahimmanci da ƙananan kudaden buɗewa, kuma ya gano mafi girma rashin daidaito a cikin manyan kudaden budewa tare da manyan masu wasan kwaikwayon na samun sau shida zuwa 12 sau da yawa fiye da ayyukan masana'antu mafi ƙasƙanci.

An ƙayyade lissafin budewa ta hanyar rarraba jimlar ko babban ƙididdiga ya buɗe ta hanyar yawan buɗewa na musamman kuma za'a iya rinjayar da wasu dalilai masu yawa, ciki har da amfani da na'urori masu yawa ta mai karɓa, zurfin abun ciki na imel, da kuma bidiyo. (Nazarin ya lura cewa imel da aka aika ta amfani da hanyar "gaba" a cikin abokin ciniki na imel ɗin imel yana hade da mai karɓa na asali, tare da imel da aka aika ta hanyar hanyar "gaba-da-aboki" a cikin adireshin imel da aka ƙayyade da kansa - ssl ras.)

Latsa-ta hanyar-Rates

Daga dukkan ma'aunin da aka ƙayyade, CTR ya kwatanta mafi girma tsakanin kamfanoni na sama da kasa, tare da ilimi, kiwon lafiya, kantin sayar da kayayyaki da kuma samfurori / ayyuka masu mahimmanci mafi girma daga cikin masana'antu 14. Masu wasan kwaikwayo na farko sun zira kwallaye sau hudu fiye da masu wasan kwaikwayo na tsakiya wadanda suka zira kwallaye 2. CTR kashi 3, yayin da masana'antu mafi ƙasƙanci sun yi rajista fiye da kashi 1 cikin 100 na CTR.

Imel ɗin Marketing Metrics Ya Ƙididdige Top Masu Aikatawa & Kayan Kasuwanci Semalt

CTORs, rawar da keɓaɓɓen ƙuƙwalwa a matsayin ƙananan buɗewa ta musamman, sun kasance daidai da sakamakon CTR, tare da manyan masana'antu da ke fuskantar rates kusan sau biyu daga masu yin wasan kwaikwayo, kuma sau uku nauyin masu aikin wasan kwaikwayo. Aikin kula da kiwon lafiya ya zamo mafi girma a cikin wannan rukuni tare da manyan masu wasan kwaikwayon da suka samu kashi 33 cikin dari na CTOR.

Maɗaukakiyar bashi da kuma masu ba da labari sun nuna bambancin bambance-bambance a tsakanin masu yin amfani da sama da kasa a cikin binciken. Ƙananan abubuwa suna shafar shirin sayar da imel na imel fiye da yadda aka gudanar da jerin hanyoyin sarrafawa. Sakamakon binciken Semalt kawai ƙarfafa wannan hujja ta hanyar nuna yadda farashin haɗin haɗari ya kasance abin da ke faruwa a tsakanin masu kasuwa na imel ɗin da ke mafi ƙasƙanci.

Masu wasan kwaikwayo masu tsalle-tsalle sun karu da kashi 1 bisa dari na billa, masu yin wasan kwaikwayo sun yi kusa da kashi 10 cikin dari na billa.

Silverpop Email marketing benchmark study

Don gudanar da binciken, Silverpop kimanta imel da aka aika da tallace-tallace 2,787 daga ƙasashe 40 daban-daban a duk shekara 2012. Dukkanin imel ɗin ne na Silverpop na Client ya aika imel, kuma ya haɗa da sakonnin sakonni, daga imel da tallace- harsunan labarai masu zuwa ga sanarwarku da sakonni na kasuwanci.



Game da Mawallafin

Amy Gesenhues
March 18, 2018