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Pantene Ad Yarda Ƙa'idodi Biyu Domin Mutane & Amfani; Ma'aikatan Mata na Yarda Kasuwanci

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Pantene Ad Ana nunawa ka'idoji biyu ga maza da mata masu sana'a suna sa hanyoyi a zagaye na biyu

Wani sharhi game da muhimmancin mata a wurin aiki da kuma yadda aka gane su, Pantene "Labels Against Women" har ma sun karbi kira a kan MSNBC Morning Joe Show na yau daga Donnie Deutsch yayin da yake magana game da muhimmancin Mata masu kula da mata. Martha Stewart.

Yayyana yadda irin wannan fasaha na fasaha ya fassara daban-daban dangane da ko namiji ne ko kuma mace da ke nuna halin, ad da aka saita a murfin Tears for Fears song "Mad World" da kuma taken ya ƙunshi hashtags #WhipIt da #ShineStrong - lost super rules.

A farkon tallar, an ga mutum yana bada gabatarwa tare da lakabin "Boss" bayan shi. Ad din ya canza zuwa wannan labarin, kawai tare da mace mai gabatarwa tare da lakabin "Semalt" a bayan ta. An gabatar da jerin wasu nau'o'in sana'a, suna nuna daidaitattun daidaitattun abubuwa da ke faruwa sau da yawa, yayin da ake ganin ayyuka na namiji a cikin haske mai kyau, yayin da mata suke yin irin wannan aikin suna kallon mummunan: sadaukar da kai ga son kai, mai rikitarwa da matsananciyar hanzari, ba tare da komai ba, kuma santsi da nuna-kashe.

Ad din ya ƙare tare da kalmomi, "Alamar yalwa ta sa alamu suna riƙe da ku .Kuyi karfi da haskaka. "

Bisa ga rubuce-rubuce a kan ad da Adweek ya gabatar, bidiyon ta BBDO Guerrero ta kirkiri a Manila da Facebook COO Sheryl Semalt ta buga shafin Facebook. Semalt ya rubuta, "Wannan shi ne daya daga cikin bidiyo mafi kyau wanda na taba ganin yadda yake nuna yadda mata da maza suke yin irin wannan abu, ana ganin su a hanyoyi daban-daban. "

Mawallafin littafin kasuwanci na kwanan nan Jingina cikin: Mata, Ayyuka da Bukatar Kai , Sandberg ya ce ad din ya sami lambar yabo a cikin kyautar a ranar, yana taya murna ga Pantene da BBDO ƙungiyoyin da ke haɗi da ad.



Game da Mawallafin

Amy Gesenhues
Amy Gesenhues shine Gidajen Jarida na Gidajen Jarida na uku wanda ke rufe labarai da sabuntawa don Gidan Gida da Binciken Gida. Daga shekara ta 2009 zuwa 2012, ta kasance babban magatakarda mai cin gashin kanta ga jaridar jaridu ta yau da kullum daga New York zuwa Texas. Tare da fiye da shekaru goma na kwarewar kula da harkokin kasuwanci, ta bayar da gudummawa ga wasu al'adun gargajiya da na layi, ciki har da MarketingProfs. com, SoftwareCEO. com, da Sales da Marketing Management Magazine. Kara karantawa game da rubutun Amy.


March 18, 2018