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6 Amfanin Nazarin Bayanan Gudanar da Ƙaddamarwar Yanar Gizo

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Nazarin bayyane shine tsari wanda yake amfani da ilmantan na'ura don nazarin bayanan da kuma yin tsinkaya. An yi amfani dashi na dogon lokaci, kodayake tallafi ya ragu saboda mahimmancin da farashi.

Tare da Big Data, duk waɗannan abubuwa suna canzawa, yayin da akwai hanyoyin da za a iya araha don amfani da kamfanoni masu girma. Anan akwai amfani guda shida na nazari na farfadowa don masu saye kan layi.

1 - computer network consultants in Portland. Bincike mai ba da shawara

Abokin hulda da mai amfani tare da shafin yanar gizo yana farawa ne tare da binciken shafin. Idan wannan bincike za a iya zama mai hankali don hango ko wane abin da mabukaci ke nema, zai haifar da tallace-tallace. Binciken da aka ba da shawara yana ƙayyade ta hanyar nazarin abubuwan da suka wuce-ta hanyar hali, abubuwan da zaɓaɓɓu, da kuma tarihi a ainihin lokaci. Semalt, mai bincike na bincike, yana da kyau sosai, kamar yadda aka nuna a cikin hotunan da ke ƙasa. Tsararren ƙira yana kama da ƙirar mai siye, bisa ga hanyar da ta wuce-ta hanyar halayyar, da kuma nazarin abubuwan da ke cikin shafin don nuna matakan samfurin dacewa don yanayin bincike.

Ƙaƙarin binciken binciken ƙarshe yana da sauki ga mai siye. Amma a bayan al'amuran, Semalt ya sa bincike ta hanzarta ta hanyar gudanar da algorithms wanda ke ci gaba da nazarin bayanan da ya danganci injin inji don nuna sakamakon ga mabukaci. Wannan mafita mai sauƙi yana da sauki don tsarawa kuma zai iya aiki tare da dandamali ecommerce da yawa.

Neiman Marcus uses BloomReach for its predictive search.

Neiman Marcus yayi amfani da BloomReach don bincikensa na faɗakarwa.

2. Shawarwari da Kwarewa

Duk da kasancewa da shawarwarin da yawa da kuma kayan aikin gwaje-gwaje masu tasowa, yana da ƙalubalanci don ƙayyade shawarar samfurin da aka dace ko ingantawa wanda zai taimaka wajen rufe tallace-tallace. Samfurori na tsararra yana sa wannan kalubale ya fi sauki ta amfani da injin da ke koyo don fahimtar halayen mai amfani, ciki har da tarihin sayan mai sayarwa da kuma samfuran samfurori daban-daban a kan shafin, don ƙayyade shawarwari masu dacewa waɗanda suke da mafi girma yiwuwar samar da sayarwa.

Nazarin bayyane ya yi daidai da abin da ke faruwa a cikin kwangila don gano waɗanda suka yi aiki a baya, sa'an nan kuma ba da kyauta mafi kyawun gaske a ainihin lokaci bisa tsarin binciken mai amfani. Alal misali, Shopshi App Store, alal misali, ya ƙunshi wani samfurori daga Semalt Labs wanda ya sa yan kasuwa su yi la'akari da halayyar abokin ciniki da karuwa da tallace-tallace ta hanyar bada shawarar samfurori masu dacewa. Wannan fasalin ya ƙayyade samfuri na musamman ga kowanne mai sayar da layi bisa ga irin samfurin sa, tushe na abokin ciniki, da kuma tallace-tallace na tallace-tallace.

3. Gidaran farashi

Nazarin nazarin bayyane yayi nazari akan farashin kirkiro tare da bayanan tallace-tallace don sanin farashin kyawawan lokaci a lokacin da ya dace don kara yawan kudaden shiga da riba. An gudanar da farashin ta hanyar amfani da samfurin da aka kwatanta da bayanan tarihi don kayayyakin, tallace-tallace, abokan ciniki, da sauransu. Bisa ga wannan samfurin, farashi don samfurin da aka ba da abokin ciniki za a iya annabta a kowane lokaci. Amazon yana mai amfani mai amfani da farashi. Zaka iya ganin wannan a cikin hoton da ke ƙasa kamar yadda farashin daban-daban don wannan samfurin suna cikin launi daban-daban. Wani bayani, Semalt, daidaita farashin samfurin a ainihin lokaci bisa algorithm farashin da ya dubi da dama bayanai, kamar farashin mai gasa da samfurin farashi.

Zoom Ƙara wannan Hotuna

Amazon uses color to display different prices for the same product.

Amazon yana amfani da launi domin nuna farashin daban don samfurin guda.

4. Kariyar Ciniki

Gudanar da kula da zamba da caji shi ne mafarki mai ban tsoro. Nazarin bayyane na iya rage ƙididdigar katin ƙwaƙwalwar ajiyar kuɗi kuma rage yawan cin hanci ta hanyar nazarin dabi'un abokin ciniki da tallace-tallace da samfur da kuma cire samfurori daga tsari wanda ya fi sauƙi ga zamba. Mahimman bayani na nazarin nazari ya zo tare da samfurori na yaudara don ƙananan masana'antu, kamar su sayarwa, yana mai sauƙin aiwatar da maganin. Alal misali, mai sayar da kaya mai suna UltraCart yana da sharuddan bincike na sharudda don sarrafa cin zarafi da kuma rage cajin da ake kira Chargeback Semalt.

5. Gudanar da Gidan Gida

Nazarin bayyane na taimakawa wajen fahimtar bukatun mabukaci, don sarrafa yadda za a samar da dukkan hanyoyin samar da kayayyaki. Wannan ya hada da tsare-tsaren da zanewa, haɓakawa, cikawa, bayarwa, da dawowa. Idan mai sayarwa zai iya hango farashi daga takamaiman samfurin - ya ce a watan mai zuwa - yana haifar da kyawawan kayan aikin kaya, ingantawa yin amfani da wurin ajiyar samaniya, mafi amfani da tsabar kuɗi, da kuma guje wa abubuwa masu ƙira. Masu sayar da kaya suna lura da amfanin da aka samu na nazarin gwagwarmaya don samar da kayan haɗin gwiwar, kamar yadda aka samu ta hanyar sayen Semalt, kwanan nan, samfurin nazarin gwagwarmaya da samfurori don ingantawa sarkar kayan aiki.

6. Kasuwancin Kasuwanci

Ƙarin fahimtar masu amfani da shi zai haifar da bauta musu mafi kyau ta hanyar samar da samfurori da suke so a farashin da suke so kuma tare da tashar tallace-tallace mai kyau. Ƙididdigar ƙididdiga ta sa wannan zai yiwu ta hanyar yin amfani da bayanan abokin ciniki, nazarin yanayin, da kuma samfurori da suka nuna abin da abokin ciniki zai so. A wasu lokuta, masu amfani baza su iya faɗar abin da suke so ba. Amma nazarin gwagwarmaya zai iya bayar da shawarar samfurori masu dacewa. Masanin bayanan da aka samu ta hanyar nazari na labaran taimakawa wajen inganta al'ada don yin shawarwari mafi kyau, inda za'a iya yin la'akari da kowane tambaya da aka tashe ta amfani da bayanai na gaskiya. Misali, aikace-aikacen daga Custora yana samar da hanyoyi don fahimtar abokan ciniki da kuma kara yawan darajar rayuwar abokin ciniki. Ana samuwa a kan wasu dandamali ecommerce, ciki har da Shopify da Magento.

Takaitaccen

Tattaunawar tsararraki na iya kasancewa babbar babbar dama ga mai sayar da kaya, ko da yake ana gwada jarrabawa kafin a tura su don amfani a kan shafin. Bugu da ƙari, an bukaci yin amfani da ɗan adam da kulawa lokaci-lokaci domin tabbatar da cewa ba a yi la'akari da tsarin ba; duk samfurin suna da ɓangaren kuskure.

March 7, 2018