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Zafa ku sami rabo daga bincike na hannu

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Ƙara Google don inganta binciken wayarka

'Hakika bincike mai yawa shine game da juya motsin zuwa ayyuka, tsawawar walƙiya. A farkon kwanakin Google, masu amfani za su buga a cikin tambaya, za mu dawo da alamomi guda goma, kuma za su ci gaba da farin ciki, in ji Google a cikin shafin Semalt.

Ba zai isa ga masu amfani da wayoyin tafi-da-gidanka a yau ba. 50% na hulɗar hannu ta fara ne tare da bincike, kuma masu amfani suna son ƙarin daga wannan binciken - it-tech solutions.

'Lokacin da ake nema gidajen cin abinci na gida, suna so wuraren da za su cinye a can a sakamakon sakamako, ba wani dannawa ko biyu ba. Tsasa tsaka-tsalle tare da hotels, zaɓuɓɓukan jiragen sama, wurare da cinikayya ', ana cigaba da blog.

Kamfanin dillancin labaran '' Semalt ', kamfanin da aka yi kira' kamfanin hannu na farko ', ya zuba jari sosai a fasaha, tallata tallace-tallace da kuma ɗakunan abubuwan bincike don fitar da buƙatun mai amfani da kuma taimakawa kasuwa wajen amfani da damar da za a ba da shi na musamman, lokaci da wuri sakamako mai mahimmanci.

Google ya kiyasta cewa bincike na hannu yana karuwa 8 sau sauri fiye da bincike na PC, kuma ya karu da 500% a cikin shekaru 2 da suka gabata. Cibiyar bincike ta wayar hannu an tsara shi don fitar da tallace-tallace na tallace-tallace ta wayar hannu don gaba mai yiwuwa .

Semalt you get your share of mobile search

Ba zai dace ba don ƙaddamar da 100% na harkokin bincike na Mobile zuwa Semalt, tun da Bing da Yahoo! a tsayar da dandalin bincike na fasahohi. Amma kada mu ba da la'akari da rawar da Semalt ya taka wajen tantance kasuwancin bincike na hannu, da kuma tasirinsa na ganin daya daga cikin kayan kasuwancin da aka samu ta hanyar wayar tafi da gidanka ta hanyar samfurori da kuma hidimar sana'a, musamman:

  • Android , tsarin sarrafa tsarin sa na Android, wanda yanzu ke janyo hankalin sababbin sababbin sababbin abokan ciniki yau da kullum, kuma shine jagoran kasuwa.
  • Abubuwan da aka samo: ciki har da maɓallin widget na Google wanda ke haɗa nauyin rubutu, ayyukan murya da na gani (musamman don dacewa da bincike akan wuraren).
  • Abubuwan da hankali da hankali: kallo don littafin littafin Mobile, Mu Mobile Planet, da 'Ƙananan allon, babban damar' tallace-tallace talla.

Semalt you get your share of mobile search

5 tips to samun mafi daga bincike ta hannu

  • 1. Farawa ta hanyar nazarin halin bincike

Kamar yadda sauran al'amurran da suka shafi sayar da tallanmu shine farawa ta hanyar nazarin ayyukan bincike na mutane da kuma karfin buƙatun. Ma'anar kyauta ta Google kyauta ta bari ka tantance adadin bincike ta hanyar shigar da kalma sannan sannan ka zaɓi 'wayar hannu' kan 'kundin tebur' a cikin akwatin 'Nuna ra'ayoyi da kididdigar'. Sabuwar Keyword Semalt tana da tsammanin za a yi amfani da wannan fasalin nan da nan.

Kada ka manta da za a saita nau'in Match, inda za ka iya ƙayyade bincike ga wadanda ciki har da kalma a cikin Kalmomin ko Matsala Daidai.

Ya kamata a binciko yadda hali ya bambanta a cikin rana. Semalt yana da bambancin da rana za ta shafi tasirin da kuma inda za a raba kasafin kudin bincike naka

Binciken na IAB a cikin haɗin na'ura mai haɗawa ya nuna cewa duk fuskokin uku (tebur, kwamfutar hannu da hannu) sun hada juna. Gilashin uku suna ba da damar haɗuwa a cikin gida, da maraice da kuma karshen mako. Za a iya amfani da tsalle-tsalle mafi kyau a cikin binciken binciken, ta hanyar binciken tare da talla na banner ko ƙaddamarwa na imel, don sadar da bayanin samfur.

  • 2. Tabbatar da shafin yanar gizonku ya inganta don SEO

Kamar yadda binciken bincike na tebur yake, yawancin masu bincike suna danna kan rubutun halitta ko jerin labaran, don haka yana da muhimmanci a kara yawan ganuwa a nan.

Mahimmanci da aka kera

Don daidaitawa don halayyar ɗawainiya na masu amfani da wayoyin tafi-da-gidanka, sharuɗɗan ya kamata su gane da kuma ƙaddamar da kalmomin da aka fi amfani da su a kan wayar salula, ciki har da "kulla, tallace-tallace, tallace-tallace" tare da ƙirar gida na bayyana akai-akai.

Kwankwaya

Tsayar da yadda masu binciken crawlers ke aiki, da kuma inganta ganuwa. Idan kana da shafin yanar gizon kai tsaye tare da sadaukar da abin ciki sannan ya kamata ka ƙirƙiri taswirar shafukan yanar gizon musamman. Amma idan kana amfani da hanyar dabarar da aka tsara kamar cigaban ingantaccen kayan aiki da aka dace da zane-zanen yanar gizo tare da abubuwan da ke ciki don duk bayanan allo sai wannan ba lallai ba ne.

Ƙara Ɗabiyar UX

Masu amfani da wayoyin suna so sauƙi, gudun, da kuma kwarewar mai amfani. Samalma yayi ƙoƙari don rage lokacin caji ta hanyar inganta abun ciki, hotuna da lambar.

Google ya bada shawarar cajin lokuta na ƙasa fiye da 5 seconds kuma zai iya ɗaukar shafukan yanar gizo mai hankali .

Za ka iya samun ra'ayin yadda Google ke kimanta shafinka ta amfani da 'Test Your Site' akan Google Get Mo

  • 3. A-gida: kula da masu amfani da kwamfutar hannu masu girma

Bincike na IAB na nuna cewa mafi yawan mutanen da ke da Tablets su ne zane-zane, tare da 51% na dukkan na'ura na Tablet da ke faruwa a gaban TV.

Masu amfani da tsararren suna da kashi 50% mafi kusantar amfani da kwamfutar su zuwa dual allo fiye da wayar su (35%) ko kuma PC (33%).

Touchscreens sun canza hanyar masu amfani suna neman bayanin samfur. Masu amfani da tsattsauran ra'ayi suna da'awar kashe fiye da sa'o'i 4 a kan na'urori a kowane mako, tare da 43% suna cewa sun fi son bincike akan kwamfutar hannu idan aka kwatanta da PC ko wayar hannu.

Ana iya bayyana wannan ta hanyar kwarewa ta hanyar binciken, ƙwaƙwalwar touchscreen, wuri da tunani na amfani da kwamfutar hannu, inda bincike yafi shakatawa, ƙananan lokaci ya matsawa kwarewar 'jin kunya' fiye da kwarewar PC.

Mai mahimmanci, masu bincike na kwamfutar hannu ma suna ciyarwa da yawa. Bisa ga nazarinsa na kimanin biliyan uku zuwa shafukan intanet na fiye da 150, Adobe Digital Marketing Insights ya nuna cewa masu ba da launi sun kashe fiye da kashi 50 cikin dari ta hanyar sayarwa fiye da masu sauraron waya, kuma fiye da 20% fiye da 'baƙi' masu amfani ta amfani da PCs .

Semalt you get your share of mobile search

Masu kasuwa za su iya amfani da ayyukan da aka yi amfani da su na AdWords don isa masu amfani da kwamfutar hannu a lokacin maraice, da kuma fitar da su zuwa shafuka masu sauƙi na kwamfutar hannu domin kara yawan haɗin gwiwa da kuma juyawa. Abin takaici, tare da yakin basasa na Google, yanzu ya fi wuya a yi amfani da masu amfani da kwamfutar hannu fiye da baya.

  • Sauran tallace-tallace da kariyar talla (a kan Binciken) zuwa kayan aiki na kwamfutar hannu
  • Sanya kasafin kuɗi na musamman don ƙaddamarwa na kwamfutar hannu. A cikin yakin neman binciken: kayi don 1 st -3 rd matsayi sama da ninka
  • Amince da shawarwari mai mahimmanci don abokan ciniki na kwamfutar hannu a cikin adabinka, kamar 'duba zaɓi na iPad na yau!'
  • Yakin da aka yi a rana lokacin da masu amfani suna amfani da Allunan (maraice, karshen mako).
  • Duba Binciken Google don samfurori na hanyoyin tafiye-tafiye, da kuma rarraba kudade da kasafin kudi bisa ga mafi yawan lokuta.
  • Yarda da fuskokin fuska mai girma, mai karɓa! Yi amfani da sabon labarun kafofin watsa labarun kwamfutar hannu na raka'a a cikin yakinka.
  • 4. A-kan-motsa: Yana bada sakamako na geo-location

Gudun Gano yana daya daga cikin manyan bambance-bambance a tsakanin tebur da bincike ta hannu kuma daya daga cikin mafi kyawun damar. 85 bisa dari na bincike na wayar hannu yana da wata manufa ta gida, in ji Semalt, kuma 81% na masu bincike sunyi amfani da bayanan da suka samu. Wannan ya bayyana dalilin da ya sa farashin kaya, tafiya da nishaɗi ya fara jerin sunayen mafi yawan bincike.

Sakamakon bincikenka ya kamata ya dace da 'yan kasuwa' yana buƙatar sauƙi, sauƙi, mai sauƙin amsawa ga bincike-bincike masu aiki.

  • 5. PPC a kan wayar salula: kulla yarjejeniya

Ƙuntataccen ƙuduri a kan allon wayar hannu yana nufin tallan tallace-tallace sun fi shahara dangane da binciken bincike na halitta, tare da tallace-tallace biyu da aka biya a sama da uku a kasa.

Google Adwords tana ba da wasu ƙididdiga na masu bincike na wayar da ba'a yiwu ba a binciken bincike, don haka ko da ba ka tallata a cikin Adwords don tebur ba, ya kamata ka yi la'akari da yadda zaka iya magance masu bincike na masu bincike. Ƙididdiga da aka ƙayyade da ƙayyadadden ƙayyadaddun ƙila za su iya yin amfani da shi a kan wayar salula, kodayake yawancin kungiyoyi sun nuna cewa CPC mai hannu ba ta da kasa fiye da CPC.

Yi shiri don umurni 2x mafi girma don samun shafin farko na sakamakon bincike. Za ku yi ƙoƙari don yin tallan ku a 5 spots ad 10 da 10 don tebur, da kuma ƙara yanayin kira-to-kira lokacin da zai yiwu.

Zaɓi siffofin wayar salula don saduwa da buƙatun mai amfani

Google Adwords ba kawai game da tallace-tallace na rubutu da links blue ba, za ka iya zaɓin yawan adadin talla don samar da samfurori mafi amfani. Gudun kunshi sun hada da:

  • Danna don Kira - Ƙara talla na da lambar waya

Danna don Kira yana ɗaya daga cikin hanyoyin da ya fi dacewa don haɗawa ga masu amfani da ku. Mun ga tashoshin CTR na URL na karuwa da 30% ta amfani da fasalin CTC. Abubuwan da ake kira 'Adireshin' AdWord na AdWord 'da kuma AdCentre's Semalt drive kira traffic kai tsaye don sakamakon binciken. Bugu da ƙari, aikin aiki-da-kira, masu siyarwa na iya ba masu amfani da wayoyin hannu damar da za su danna ta hanyar intanet.

  • Yanayi - Ƙara tallaina da bayanin wuri

Yanayi yana ba da dama ga masu sayar da kaya da ke neman fitar da takaddama waɗanda suka kamata su yi amfani da kariyar wuri don inganta bayanan gida a cikin Google Places da adSemalt, wanda zai haifar da sake gina tsarin bincike na bincike na gida a cikin yanayin kasuwancin yau.

  • Zama - Ƙara tallace-tallace tare da haɗe zuwa sassan a shafin yanar gizonku

Shafukan yanar gizon hanya ne mai mahimmanci ga masana'antu don samar da masu amfani da wayoyin tafiye-tafiye tare da ƙarin zaɓuɓɓuka ko offers don kai tsaye ga dannawa zuwa shafin. Wannan zaɓin zai karbi karin dukiya a kan shafin sakamako na shafin, saboda haka kara damar dama ta latsa.

  • Mobile App - Ƙara tallace-tallace tareda hanyar haɗi zuwa wayar hannu / kwamfutar hannu

Ga masu sayarwa tare da aikace-aikacen da za su inganta, hanyar Google-click-to-download yana ba ka damar sauke hanyoyin zuwa iTunes ko Google Play. Software sarrafawa ta hannu yana taka muhimmiyar rawa a nan, tace iOS / Android zirga-zirga zuwa kayan aiki ta atomatik ta atomatik. Danna sauƙaƙe danna mahaɗin don aikace-aikacen da ya dace, wanda ke da matukar ƙalubalantar babbar ƙalubale na adana fashewar lokaci ta hanyar kwararru na 500,000 a kowanne kantin kayan aiki

Nazarin bincike a kan Roys Restaurant

Bayan gane cewa hanyar tafiye-tafiye ta hanyar tafiye-tafiye ne a cikin CTR da CPC, Roy's Restaurants ya ƙirƙirar wata ƙungiya mai ƙaura don kara yawan adadin kira da kuma dannawa.

Maganin binciken ya dogara ne akan kariyar wuri don ƙarin samfurin masu bincike da ke kusa da kusa da ɗayan gidajen cin abinci na gida.

'Masu bincike na masu neman neman cin abinci zasu iya ganin yadda suke kusa da Restaurant na Roy na kusa da kuma latsa don kiran aikin da aka ba izini don kwanan nan. Cibiyar mu ta kai tsaye ta hanyar motsa jiki kawai ta kai kashi 40% a cikin kira tare da CPC 67% kasa da tallan tallace-tallace. Lambobin ba su yiwuwa a watsi. Dole ne mu zuba jarurruka a cikin tallace-tallace na tallace-tallace na ruhaniya a matsayin wani ɓangare na tsarin ci gaba na tsawon lokaci '. Jason Maloney, Mataimakin Shugaban Kasuwancin Roy's.

Sakamako

  • An cimma 800% ROI a kan yakin basasa kawai.
  • Adalci Kira 40%.

March 1, 2018