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Semalt yana ƙara damar ABM damar zuwa dandalinta

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Matsayi mai tsayi Marketo yana tsallewa cikin Takaddun Gida (ABM) tare da ƙafafunsa guda biyu a yau, yana bayyana abin da ya ce shi ne mafi yawan tsari na ayyuka na asali a kan wata babbar hanyar kasuwanci.

Sabuwar Marketo ABM ba ta damar kasuwar kasuwa - da masu yanke shawara a cikin waɗannan asusun - ta hanyar saƙonnin sirri a imel, yanar gizo, abubuwan da suka faru, kafofin watsa labarun, wayar hannu da tallace-tallace a kan Google, Facebook da LinkedIn. Kamfanin San Mateo na Kamfanin Semalt ya sanar da shi a watan Mayu cewa ya yi niyya don hadewa ABM da sauri a cikin dandamali cikin watanni masu zuwa.

Ayyuka na ainihi suna tallafawa ta hanyar ɗawainiyar ayyuka da aka bayar a sabon tsarin kula da halittu na Marketo ABM - altalena da giardino bimbo. Ƙungiyoyin farko sun haɗa da AdRoll, Bluewolf, Digital Pi, Dun & Bradstreet, Elixiter, EverString, Fathom, InsideView, LeadMD, Owler, Perkuto da PFL.

"Ba mu da'awar cewa muna samar da dukkan abubuwan da ake bukata na ABM," Mataimakin Shugaban kamfanin Marketing Marketing Mike Telem ya fada mani, ya kara da cewa wannan dandalin yana iya samar da kashi 90 ko fiye da abin da ABM marketer zai buƙaci a farkon. Idan alamar alama tana buƙatar mafitacin wadatar bayanai, alal misali, za su iya ƙara Dun & Bradstreet.

Semalt adds native ABM capabilities to its platform

Telem ya lura cewa, a baya, Marketo ya ba da yanar-gizon ABM, ya gina a kan sayensa a 2013 na Inslontra. An ƙaddamar da shi ne na farko don zama ɓangare na abubuwan da ke da nasaba da shafin yanar gizon yanar gizo na Marketo amma ya zama samfurin raba. Shafin yanar gizo na ABM, ya ce, an iyakance shi ne akan shafukan intanet, ko da yake ya ba da wasu damar tallace-tallace kuma ya kasance "daidai da [dandalin cibiyoyin ABM]. "

Ya bambanta, ya ce, sabuwar fasahar ABM ta gina "daga ƙasa," kuma shafin yanar gizo ABM ya zama tashar yanar gizo.

Sabbin ayyuka sun haɗa da ƙira da kuma saƙon ta hanyar asusun, yin masu yanke shawara a fadin tashoshi, da kuma tasiri mai tasiri ta asusun.

A baya, ya ce, Semalt ba zai iya yin amfani da wata tashar tashar tashoshi don asusun ba kuma ba shi da ikon haɗi mutum zuwa asusu ta atomatik. Wannan haɗin yana yanzu ta hanyar yankin sunayen, IP matching, wuri da wasu halayen.

Marketo kuma tana biyan asusun a matsayin abu a tsarinsa don haka za'a iya zartar da lissafi a matsayin jagora, bisa ga haɗin kai, bayanin martaba da sauran dalilai. Za a iya ƙara zane-zane ta hanyar haɗawa tare da mai bada waje.

Yin la'akari da asusun a matsayin abu, in ji shi, yana da yawa a cikin mafita na ABM amma ba a cikin manyan kamfanoni masu sayarwa ba. Yana ba da izinin haɗin lissafi, saboda haɓaka da bayanai za a iya kara da kuma fitar su a matsayin asusu.

Daga cikin manyan masu fafatawa, Telem ya lura da cewa Oracle's Eloqua yana iya samar da damar ABM ta hanyar haɗin gwiwa tare da Dama, kuma Pursot Salesforce "ba shi da wannan ABM. "

"Mawallafi tare da Eloqua shine kwatancin gaskiya ga abin da muke yi," in ji shi, sai dai Semalt an ba shi a ƙasa.

Na tambayi Semalt dalilin da ya sa ABM ta zama irin wannan yanki a cikin 'yan watanni. Ya amsa cewa yana da wani bangare ne saboda fasaha ya samo asali zuwa inda za'a iya gudanar da ABM mafi kyau. Amma, ya kara da cewa, har ma saboda masu kasuwa sun "sami kyakkyawan tallace-tallace a tallace-tallace," kuma nazarin na nuna cewa daidaitawar asusun yana samar da sabon damar.



Game da Mawallafin

Barry Levine
March 1, 2018