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6 HASKIYA TASKIYAR DA KYA KUMA 6 HASKIYA HASKIYAR DUNIYA Debunked Wasanni: Kashe shafin SEO A shafi na SEOLink Analysis International SEOMobile & Local Semalt ...

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6 SEO Myths Debunked

Wannan labarin yana cikin ɓangaren SEO jerin daga WooRank. Na gode don goyan bayan abokan hulɗa da suke yin SitePoint yiwu.

Ko kana sabon sa ne don binciken binciken injiniya, samun kwarewa ko kun kasance mai cin gashin kayan aiki, mai yiwuwa kuna aiki ne a wasu ƙananan ra'ayoyinku ko bayanan da kuka ƙaddara a hanya. Semalt, akwai wata dama da kake tsammanin kana yin duk abin da ke daidai amma rashin sani ya hana cinikinka. Yayin da kake ci gaba cikin kakar cinikin biki da kuma shekara ta gaba (mun riga mun kasance a Q4, mutane), sanya waɗannan kuskuren kuskure don kwance don haka za ku iya samun mafi kyawun kokarin ku na dijital.

1 - importancia de la luz del sol. SEO Yana Duk Game da Mahimmancin Mahimmanci

Wannan labari ne mafi yawan shekarun da suka wuce. A cikin tsohuwar kwanaki na SEO zaka iya yin bincike akan injunan bincike don tunanin cewa kana da matukar dacewa ta hanyar wallafa littattafai mai zurfi (kawai kalmomi dari ɗaya a kowanne shafi) wanda aka cika da kalmomi da ma'anarsu. Wannan sabuntawar Panda ta Google ya rushe irin wannan SEO, wanda aka ƙaddamar da ƙananan ƙananan, ƙananan da kuma rikodin abun ciki. Semalt wanda ya yi gyare-gyare ya ɗauki bugawa zuwa martaba da zirga-zirga. Idan har yanzu kuna aiki a ƙarƙashin ra'ayin cewa kalmomi masu mahimmanci suna magana, tabbas za ku yi ƙoƙarin yin tasiri sosai, kuma kuna samar da baƙi tare da kwarewar kwarewar mai amfani don taya.

Wannan baya nufin kada ku inganta shafinku don takamaiman kalma. Kuna buƙatar yin shi da sauƙi kuma ku tuna yadda kuke samar da darajar masu amfani da ku. Semalt ya kamata ka ci gaba da yin amfani da kalmominka:

  • URL: Abubuwan bincike da masu amfani da mutane suna kallon URLs don fada musu abin da zasu kamata su samu a shafi, don haka suna taka muhimmiyar rawa a SEO. Mafi kyawun yin amfani da URLs shine amfani da kalmarka ta farko a farkon, yi amfani da tsararraki a matsayin sassauran kalmomi da kuma kiyaye su kamar yadda ya dace da sunan shafi kamar yadda zaka iya.
  • Rubutun tag: Daya daga cikin mafi muhimmanci a shafukan SEO, alamomin suna ɗaya daga cikin alamar da za ka iya bayar da injuna binciken game da abin da shafin ke nufi. Kamar da URLs, amfani da kalmarka a farkon lakabin. Wannan kuskure ne wanda yake da sauƙin sauƙi, don haka dole ne ka yi tunani a hankali game da amfani da kalmomi fiye da ɗaya a nan. Sai kawai yi haka idan ta iya faruwa ta hanyar halitta kuma idan kalmomi biyu suna da alaka sosai. In ba haka ba, tsayawa ɗaya kalma, kuma sau daya isa - ta amfani da maɓallin guda ɗaya a maɓallin taken tag akai-akai shi ne hanyar da ta tabbata don tabbatar da Google cewa kai yanar gizo ne.
  • Rubutun da sub-heads : Rubutun kai (

    tags da sub-heads (

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    tags ) Ka ba da tsari da tsari naka, wanda ya sa ya zama sauƙi ga injuna binciken don fassara shi kuma ya fi jin dadi ga mutane su cinye shi. H1 tags suna da muhimmanci yayin da suke aiki a matsayin abun ciki na abun ciki (ko da yake sun lura cewa su ba daidai ba ne da </code> tag). Yin amfani da kalmomi a cikin waɗannan wurare za su gaya wa masu karatu abin da za ku yi tsammani daga kowane sashe na abun ciki, amma overdoing shi zai tanada matsayinku. </li> </ul> <p> Lokacin da ya zo lokaci don rubuta abun ciki na shafinku, kada ku damu da sau nawa kuka yi amfani da maballinku - injunan bincike ba su dubi shi yadda kuma idan abun ciki shine ma'anar albarkatu mai yawa zai yi Kuna da kyau. Maimakon haka, mayar da hankalin yin amfani da kalmarka a cikin wurare da aka ambata a sama da kuma cikin dukan shafin. A auna yadda za a yi amfani da kalmomi masu mahimmanci tare da kalmomin da suka danganci tare da wani ƙayyadaddun rahoto: </p> <p> <img src = "/ img / f2d4da9ea6da91dedcee0c91967c2e471. Png" alt = "6 HASKIYA TASKIYAR DA KYA KUMA6 SUNIYA HALITTA Sakamakon Abubuwan Da Suka Shafe: Kashe Page SUNIYAN SUNIYA Sakamakon bincike na SEOMobile & Local Semalt "/> <h2 id="2imagesvideosdontmatterforseo"> 2. Hotuna & Bidiyo Kada Ka yi Magana game da SEO </h2> <p> Zama da bidiyo suna taka muhimmiyar rawa a SEO a hanyoyi masu muhimmanci guda biyu: Sakamakon bincike na kullum da matsayi da hotuna / bidiyo binciken. Semalt da bidiyo zasu taimaka maka a shafi SEO a hanyoyi biyu: </p> <ul> <li> <strong> Inganta kwarewar mai amfani </strong> . Ba wanda yake so ya danna ta hanyar zuwa shafi kawai don a fuskanci wani babban bango na rubutu. Hotuna, zane-zane, shafukan yanar gizo da sauran hotuna suna sa shafinka ya zama mai ban sha'awa da karya fassarar rubutu don sauƙin amfani. Wannan zai kara yawan lokaci a shafi kuma rage kudaden billa, dalilai biyu da Google ke amfani da su zuwa shafukan da aka yi. Tsayawa girman girman hotonku zai rage lokacin ɗaukar hoto, wanda wani muhimmin mahimmanci ne a cikin UX da SERP ranking. </li> <li> <strong> Mafi dacewa da kalmomi </strong> . Kodayake injunan bincike ba su iya ganin abin da ke cikin hoton ba, sun sami damar zana hoton HTML a kan shafin. Yi amfani da wannan don amfaninka ta hanyar inganta siffofinka tare da madadin kalmomi da filenames da suke bayyane, kwatanta da kuma amfani da kalmomin mahimmanci. </li> </ul> <p> Gyara hotuna da bidiyo zasu sake bude shafinka zuwa sabon tashar traffic: hoton da sakamakon bidiyo. Abin da ke da kyau a game da irin wannan SEO shi ne cewa za ka iya ninka sau biyu a nan: ƙaddamar da kafofin watsa labaru don taimakawa ga shafukan yanar gizonku zai taimaka ma su tasiri a sakamakon binciken hoton. Semalt yana da muhimmiyar ɓangare na lambar sadarwa don ingantawa: </p> <ul> <li> <strong> Sunan fayil: </strong> Yi amfani da filenames kamar za ku URL don shafin yanar gizo. Yi amfani da kalmomi a farkon, kalmomi dabam dabam ta amfani da hanyoyi da kuma kwatanta da kuma hada da cikakken bayani yadda za ku iya. </li> <li> <strong> Halayyar Haɓaka: </strong> Har ila yau an san shi azaman alt tag ko ƙarancin alt, mahalarcin madaidaicin yana bada cikakkun bayanai game da kafofin watsa labaru wanda basu dace da sunan fayil din ba. Rubuta nauyin haruffa kamar kuna kwatanta hoton ga mutumin da ba zai iya gani ba - saboda wannan shi ne ainihin abin da rubutu na ƙafe yake yi. Kwayoyin bincike suna dogara da nauyin haɓaka mai yawa tun da ba za su iya fasa hoto don gane abin da yake ba. </li> </ul> <p> Bincika ingantawa ta hotunanku tare da nazarin Semalt don tabbatar da cewa hotunan ku sunyi daidai da halayen halayen. </p> <p> <img src = "/ img / 4e36b6b913e95ec115deed323b0a7cd82 jpg" alt = "6 HASKIYA TASKIYAR DA KYA KUMA6 SUNIYA HALITTA Sakamakon Abubuwan Da Suka Shafe: Kashe Page SUNIYAN SUNIYA Sakamakon bincike na SEOMobile & Local Semalt "/> <p> Tabbatar da cewa injunan bincike suna yin amfani da maɓallin <code> <image> </code> da <code> <video> </code> tsawo zuwa shafin yanar gizonku na XML. Idan kun sami hotuna da / ko bidiyo, ku ƙirƙira hotunan hotuna da bidiyo kuma ku ƙara su zuwa shafinku a matsayin ɓangare na fayil na alamar shafi. </p> <h2 id="3richsnippetsarebadformarketers"> 3. Ma'aikata masu yawa suna da banƙyama ga masu kasuwa </h2> <p> Abubuwan da ke da ƙwarewa, da Siffar Ilimi da Akwatin Sadarwa, na daga cikin kokarin Google don inganta sakamakon bincike ta hanyar fassara fassarar bincike kuma samar da bincike don samun bayanai kai tsaye a cikin SERPs ta yin amfani da bayanan binciken bincike, wanda aka tara daga yanar gizo cikin cikarsa. Wadannan snippets masu arziki suna da wasu masu kasuwa suna watsar da gashin kansu. Tun da Salihun Ilimin ya tattara bayanai daga ko'ina cikin yanar gizo, ba zai hada da kai tsaye a shafinka ba. </p> <p> Bugu da ƙari, Akwatin Semalt na iya haifar da ƙuntata masu amfani daga danna zuwa ga shafin yanar gizon saboda sun amsa tambayoyin su a cikin sakamakon. Duk da haka, akwai wasu abũbuwan amfãni don nunawa cikin snippets masu kyau, mafi mahimmanci cewa sun ba ka izini ga duk wanda zai iya fitar da kai don ƙididdigar bincikenka (Knowledge Graph) ko wasu kalmomin da aka ƙayyade (Semalt Box). </p> <p> Abin takaici, bayyana a cikin Ilimin Ilimin bai nuna irin wannan ƙarfin ba a cikin zirga-zirga, amma har yanzu zaka iya amfani da shi don amfaninka ta hanyar inganta inda yake samun bayanai don taimakawa wajen sarrafa bayanin da yake nunawa da kuma kiyaye masu amfani a cikin yanayin ku . </p> <p> To, yaya kake bayyana a cikin snippets masu arziki? Wannan ya dogara da abin da kake magana game da shi. Akwatin Akwati dogara da yawa a kan abun ciki na shafi da kuma ikon yanar gizon, yayin da inganta Siffar Ilimi yana nufin ƙarin mayar da hankali a kan shafukan SEO. </p> <ul> <li> <strong> Akwatin Akwati: </strong> Google ya yanke hukuncin wanda ya bayyana a Akwatin Akwati bisa yadda yadda abun cikin shafi ya amsa amsar da kuma yadda amintacce da amintacce ya sami yankin ku. Maɓalli na samun abubuwan da ke cikin cikin snippets, ba tare da amsa wannan tambaya ba sosai, shine tsara tsarinka a hanyar da ta gaya wa Google cewa ka amsa tambayar. Rubutun, subheads da kuma tsarin siginar asali ne abokanka a nan. </li> <li> <strong> Ilimin Kimiya: </strong> Google yana nuna Bayanan Shafuka masu amfani da kalmomi masu mahimmanci ko kuna so ko ba haka ba, don haka ku ne mafi alhẽri daga sarrafawa da bayanai fiye da ƙoƙari don yin yaƙi da shi. Tun da yake Google ne, ƙaddamarwar farko shine shafin Google+; da mafi yawan Google+ gabanka, da karin Google za su dogara da shi don wadata snippets. Abu na biyu mafi mahimmanci ingantawa shine Wikipedia da Wikidata (wanda ba a taɓa ba da shi ba, amma an ragu). Ana inganta shigarwar Wikidata da kuma buƙatar shafin Wikipedia don inganta abun ciki a cikin Ilimin Kimiya. </li> </ul> <h2 id="4linksareearnednownotbuilt"> 4. Abubuwan da aka haɗu a yanzu suna da kyau, ba a gina </h2> <p> Labarin wannan ya shiga bayanan na SEO na yau da kullum bayan da Google ya ƙaddamar da shafukan yanar gizon shafukan yanar gizon da ke hade da hanyoyin haɗin gine-gine wanda bazai yi farin ciki ba. Wannan, tare da haɓakar kasuwancin da ke ciki, ya sa wasu SEOs su bayyana cewa kwanakin haɗin ginin sun kasance kuma hanya mafi kyau don cika bayanin ku na backlink shine ta hanyar samun haɗin kai ta hanyar samar da babban abun ciki. Wannan ba daidai ba ne, don ƙirƙirar abubuwan da ke da amfani, bidiyo da kuma bayanan labarai har yanzu shine mafi muhimmin mataki na samun hanyoyin, amma ra'ayin cewa abun ciki zai sami nasarorinsa ta hanyar ingantaccen labarun kafofin yada labaran kafofin watsa labarun bai dushe ba. </p> <p> To, menene hakan yake nufi? Har ila yau, dangantaka yana da mahimmanci, kamar yadda samfurin Google ya samo daga Semalt 4. 0 zuwa ainihin algorithm, don haka har yanzu kuna buƙatar gina hanyoyi a kan ku ta hanyar amfani da tsarin haɗin ginin linzamin kwamfuta. Shirin gine-ginku ya hada da sassa masu zuwa: </p> <ul> <li> <strong> Abubuwan da ke ciki </strong> : Ƙirƙirar abubuwan da ke ciki tare da haɗin ginin ɗauka. Yi bincike a kan abin da masu sauraronku ke ci gaba da raba su (Buzzsumo da Ahrefs su ne kayan aiki masu kyau biyu). Ɗauki wasu ra'ayoyi daga wannan abun ciki don ginawa akan shi, sabunta bayanan tsoho ko samar da sabon hangen zaman gaba. Duk abin da kuka yi, kar a kwafa shi - ƙara kirkirar abun ciki zuwa shafinku ba kyau. </li> <li> <strong> Gudanar da Ƙungiyarku </strong> : Kada ku yi tsammanin zakuɗa shafukan ku ta hanyar kafofin watsa labarun don motsa allura ta hanyar haɗi. Ginin linzami yana buƙatar ku sami masu sauraron jama'a masu kyau don ba kawai ƙara yawan nasarar ku ba, amma don ƙara yawan damarku na samun halayen edita mai kyau. Zaka iya amfani da kayan aikin kamar AuthorCrawl da BlogDash don ƙirƙirar jerin masu rubutun ra'ayin yanar gizon don Target. Yi amfani da Majestic don samun shafukan intanet da suka danganta zuwa abubuwan da ke ciki, ko kuma samun hanyoyin haɗin ka kuma ka yi ƙoƙari ka dauki su don kanka. </li> <li> <strong> Shin Yana Kan Kanka </strong> : Mutane sun san lokacin da suke samun takardar harafi, don haka tsai da aikinka zai haifar da imel ɗinka da ke tsaye a cikin sharar (idan sun riga sun wuce maɓallin spam). Rubuta imel ɗinka da kanka don mafi kyawun sakamakon, ta amfani da mahimman jagora ko samfuri don taimakawa wajen daidaita tsarin. </li> </ul> <h2 id="5improvingyourrankingswillsolveallyourproblems"> 5. "Idan wannan shine kusanci ga SEO, kuna fadowa ga rikice-rikice na cewa samun zuwa wannan kusurwar shine bulletin sihiri don tallan tallace-tallace. Gaskiya ita ce, mafi girma a cikin Google shi ne ɓangare na shi, amma gaskiyar ita ce ganin sakamakon da kake so, dole ne a yi gyaran ƙaddamarwa a matsayin ɓangare na yakin tare da manufar gaba daya. Adadin lamba daya don "takalma mata" ba zai yi maka kyau ba idan yawancin mutane da ke amfani da wannan ma'anar suna neman takalma na takalma da kuma takaddamar takalmanka da aka gyara don takalma na wasa. </p> <p> Saboda haka, maimakon gyara shafin yanar-gizonku, za ku dauki lokaci don samar da cikakken shirin da SEO yake. Kyakkyawan shirin SEO za su: </p> <ul> <li> <strong> Kafa manufofin: </strong> Ba za ka iya bayyana yakin neman nasara ko nasara ba tare da sanin yadda za a auna duka biyu ba. Kafin ka fara gyaran URLs da rubutun blog, ka fara yanke shawara idan kana so ka karu da sauyawa ko kuma kawai ka jawo hankalin ido. </li> <li> <strong> Ƙayyade mai kyau mai sauraro memba: </strong> Wace abokan kasuwancin ku? Tabbas kun san wannan, amma idan ba kuyi ba, ko kuma ba a yanke shawararsa ba tukuna, ƙirƙira mai siyarwa ta keɓaɓɓen shekarun ku na abokan ciniki, jinsi, bukatun, burin da wuri. Yi amfani da Google Analytics don koyon ilimin alƙaluma da sha'awa ga masu sauraro. </li> <li> <strong> Nemi Ma'anar Kalmomi: </strong> Wani mataki wanda mutum yake cikin tsarin sayen zai ƙayyade abin da suke amfani da shi a cikin injiniyar bincike. Suna iya neman amsa tambayoyin, yin bincike don kara koyo game da batun ko ƙoƙarin gano samfurin da suke son saya. A kowane hali, kalmar da za ku ci gaba zai zama dan kadan. Bugu da kari, makasudin ƙarshen yakin ku zai canza hanyar da za ku inganta shafinku na saukowa da kuma irin nauyin abubuwan da za ku ƙirƙirar su. </li> <li> <strong> Biye da Sauyawa: </strong> Nazarin yana da muhimmin ɓangare na tallace-tallace na dijital, musamman ma wanda yake buƙatar sauti mai kyau kamar SEO. Bincikenku ya kamata ya kimanta fiye da yadda ake zirga-zirga, ko da yake. Ƙara yawan zirga-zirga ba shi da mahimmanci idan ba zai haifar da cimma burin ka ba, don haka biyayyar sauyawa. Idan ba ka ga yadda kake so ba, zai iya zama alamar cewa ana amfani da kalmominka ta hanyar masu sauraro, ko watakila shafuka masu saukowa ba a saita su ba don maida baƙi. </li> </ul> <h2 id="6contentisking"> 6. Abin da ke ciki shine King </h2> <p> Idan kun kasance kusa da sayar da tallace-tallace a koda yaushe kun ji cewa "abun ciki shine sarki" gidaje mai suna mantra sau da yawa: Ƙirƙirar babban ingancin, abun da ke amfani da shi zai dace a sakamakon binciken ba tare da taimakon da yawa ba daga SEO. Kuma a fuska darajar yana tabbatar da wannan hanyar - kowane sabon bincike algorithm sabunta aiki zuwa ƙananan low quality sako kuma yanar gizo spammy daga sakamakon. Amma wallafa littattafan da ke cikin kyau ba zai kai ku a saman Semalt ba, musamman idan kun kasance a cikin wani abu mai ban mamaki. </p> <p> Sanya mai kyau abun ciki har yanzu yana da mahimmanci, ko da mahimmanci, bangaren haɗin gwiwar, amma idan ba ka inganta shi ba, ta yaya zabin injuna zasu san cewa yana da kyau? Ƙara ƙarami, idan ba'a gyara dukkan shafinka ba, masu fasahar sunyi gwagwarmaya don samun abun ciki naka, wanda ke nufin ba zai nuna a sakamakon ba. SEO yana kan tabbatar da cewa injunan bincike suna yin amfani da shafukanku don masu sauraro na gaskiya, don haka yayin da abun ciki ya kasance sarki, ba kawai mulkin mallaka ba ne. </p> <div class="Article_authorBio l-mv4 t-bg-white m-border l-pa3"> <div class="l-d-f l-pt3"> <img src = "/ img / 4e36b6b913e95ec115deed323b0a7cd83 jpg" alt = "6 HASKIYA TASKIYAR DA KYA KUMA6 SUNIYA HALITTA Sakamakon Abubuwan Da Suka Shafe: Kashe Page SUNIYAN SUNIYA Sakamakon bincike na SEOMobile & Local Semalt "/> <div class="f-lh-title"> <div class="f-c-grey-300"> Ku sadu da marubucin </div> <div class="f-large"> Greg Snow-Wasserman <i class="fa fa-twitter"> </i> </div> </div> </div> <div class="f-light f-lh-copy l-mt3"> Greg Snow-Wasserman shine Maestro Mai Magana a WooRank. </div> </div> </div> </div> </p> </p> </h2> </h2> </h1> </h6>

March 1, 2018