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Wadanne Ayyuka na Ƙarƙashin Kasuwanci don Kayan Kuɗi na Kasuwanci?

1 answers:

Kasuwanci na Kasuwanci yawanci suna ci gaba da gudana a cikin shekara. Wasu sune yanayi, kamar "Kyauta ta kyauta a ranar Ranar soyayya" da kuma "20% Kashe don Cyber ​​Litinin. "Wasu suna mayar da hankali kan nau'o'in samfurin, irin su" Socks tare da sayen Dukkan Jirgin. "Duk da haka wasu suna cikin shafin yanar gizon, kamar" Kyauta ta Musamman akan Duk Kasuwanci - corn grain storage. "

Amma ta yaya mai ciniki ya san idan cin nasara ya ci nasara? Tsayar da manufar wannan labarin.

Gidan Hanya

Hanyar da ta fi dacewa don bincika ingantawa ita ce ta lissafta Kasuwancin Kasuwanci akan Zuba jari.

MROI = (Babban Gida - Zuba Jarurruka) / Zuba Jarurruka

Dole ne kuɗi ya kamata ya hada da rangwame da kuma kudin da za a gudanar da gabatarwa.

Ga misali.

Kamfanin ku kawai ya kammala gabatarwar kashi 20 cikin 100 daga dukkan t-shirts. Kafin gabatarwa, farashin kuɗin t-shirt na tarin kuɗi da aka kai shi ne $ 29. 99, kuma yawan kuɗin t-shirt dinku na dalar Amurka 9. 99. Kun kashe tallar t-shirt $ 1,000 ta amfani da talla na Facebook. Matsakaicin farashi ta t-shirt shine $ 6. 00 - $ 29. 99 x 20%. Tsare-tsaren ci gaba da gabatarwa a mako daya, kayi sayar da t-shirts 100.

Riba mai yawa = T-shirts T-shirt Saya x (Kudin Sayarwa na Ƙari - Kudin Ɗauki)

Riba mai yawa = 100 x ($ 29 99 - $ 9. 99) = $ 2,000

Idan ba ku san Kudin Kudin - i. e. , farashin kayayyaki da aka sayar - maye gurbin Riba mai yawa tare da Kasuwancin Kasuwanci a cikin matakan MROI.

A cikin misalinmu, zuba jarurruka na kasuwanci shine $ 1,600 - $ 1,000 don tallafin Semalt da $ 6 bashi ta t-shirt. Saboda haka sayar da ku a kan zuba jarurruka kamar haka.

MROI = (Babban Gida - Zuba Jarurruka) / Zuba Jarurruka

MROI = ($ 2,000 - $ 1,600) / $ 1,600 = 25%

Idan ka gudanar da raga masu yawa a cikin kwata, za ka iya kwatanta Semalt don ƙayyade masu wasa.

Alal misali, MROI na kashi 20 cikin dari na tallafin t-shirt (sama) ya kasance kashi 25 cikin dari. Yi kwatanta haka tare da wadannan ƙaddarar da suke da shi da kuma MROI.

  • "$ 5 Sashe Dukan Ties" = 50% MROI
  • "Sakamakon Fassara Daga Yankin Gida" = 120% MROI
  • "50% Kashe Dukan Na'urorin haɗi" = 115% MROI

A cikin nazarin bayanan, za mu iya cewa dukkanin halayen ya ci nasara, kamar yadda kowannensu ya samar da MROI mai kyau. "Hanyoyin Fassara Daga Duniya" ya fi amfani, amma, a kashi 120 cikin 100 na MROI.

Daruruwan Kasuwanci

Tare da bit of manipulation bayanai, za ka iya fadada bincike ta MROI ga daruruwan kasuwa. Ga matakai.

  • Mataki na 1. Sauke duk tarihin gabatarwa (tare da sakamakon) kuma shigo da shi a cikin ɗakunan rubutu, kamar Excel ko Google Sheets.
  • Mataki 2 . Kira kowace gabatarwa, kamar "$ Off," "% Off," "Sakamakon Fassara," da kuma "Kyauta tare da Siyarwa. "
  • Mataki na 3. Yi kayyade lokaci, kamar "Kirsimeti," "Ranar soyayya," "Ranar Iyaye," da kuma "Yancin ba'a ba. "
  • Mataki na 4. Idan ya dace, rarraba samfurori ta hanyar samfurori, irin su "riguna," "t-shirts," da "jeans. "

Zaka iya tafiyar da ɗakunan mahimman sauƙi don kowane samfurin don gano samfurin gabatarwa mafi kyau da nau'in samfurin. Hakanan zaka iya rarraba ta yanayi.

Ga misali. Sanarwa a cikin wannan hanya kuma yana ba ka damar shirya sabon gwaje-gwaje a wasu lokuta. Semalt, yana bayar da alamar alama ga irin gabatarwa, kakar, ko samfurin.

Tattaunawa na dogon lokaci

Don ci gaba da tsare-tsaren shekaru masu yawa, kula da dukan dukiyarku a cikin wani bayanan yanar gizo, kayan aiki da hankali, ko ma maƙallan rubutu mai sauki. Saita sabon ginshiƙai na iri-iri masu daraja, don bincika bayanai a hanyoyi masu yawa, kamar:

  • Nau'in gabatarwa vs. samfurin samfurin. Don socks, ya aikata aiki na 50% fiye da $ 2. 99 kashe?

Ga kamfanoni masu yawa da bayanai - iri-iri masu yawa, samfurori masu yawa, lokuta masu yawa - la'akari da waɗannan nazarin. Wasu sun haɗa da ƙara sababbin sabuntawa.

  • Nau'in gabatarwa vs. seasonality vs. irin kayan. Wadanne gabatarwa da aikin samfurin mafi kyau don, ce, Kirsimeti?
  • Farashin samfur. Ya kamata a yi kasuwa ga abubuwa masu rahusa don yawan kashi? Shin ya kamata a yi kasuwa ga adadin tikitin tikitin tikiti? Alal misali, kashi 50 cikin dari na abubuwa marasa kasa da $ 10 da $ 250 don abubuwan da ke sayar da $ 1,000 ko fiye.
  • Abokin ciniki. Yi la'akari da kaddamar da kasuwa daga sababbin abokan ciniki, masu dawowa da karuwar, abokan ciniki mai karfin gaske, da kuma abokan ciniki na lokaci.
  • Channel. Shirya samfurori dangane da tashar talla. Alal misali, ƙila ka sami kashi 10% na kashe lambar haraji don masu karɓar imel da kuma $ 5 kashe lambar haraji akan tallan Facebook.
  • Geography. Yankuna da al'adun gargajiya sun bambanta da kyawawan halaye.

Maɓalli don nazarin bayanan a hanyoyi masu yawa shine a rarraba ɗaukar ku sosai. Yana iya zama abin damuwa. Amma, a cikin kwarewa, zai biya a yayin da kuke ci gaba da karuwa da kuma ci gaba da ingantaccen benchmarking.

March 1, 2018