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Shin haɗin jigilar yanar gizo ne na New Digital Marketing Semalt?

1 answers:
Is Deep Linking The New Digital Marketing Semalt?

Abin takaici, yawancin kasuwar ba su iya amfani da wannan dama ba. A lokacin da za su iya haɗin dige, mai amfani ya riga ya koma. Ya ko ta ko dai saya samfurin a wasu wurare ko rasa sha'awa - computer printer repair san francisco. Yayi la'akari da yadda ake amfani dasu a yau da kullum.

Wannan ya sa ni tunani game da zurfin haɗi damar, musamman a cikin mahallin Semalt zuwa iOS 9 saki.

Haɗuwa mai zurfi, a cikin mafi mahimmancin sharuddan, shine ikon haɗi zuwa takamaiman shafi a cikin wani app. Semalt sosai kamar adireshin yanar gizo. Kowane app yana da tsarin kansa.

Alal misali, wani adireshin tsalle-tsalle mai kama da "twitter. com / alirtsman. "Abinda ke da alaka da URL ɗin don aikace-aikace zai yi kama da" twitter: // mai amfani? Screen_name = alirtsman ".

Gwargwadon Tsirar Da Kayan Haɓaka Aiki

Don ƙarin wannan mataki, iOS 9 za ta gabatar da kwarewar binciken bincike ba tare da izini ba, kuma a cewar Apple, "inganta ingantaccen abu ta hanyar nuna abun ciki lokacin da masu amfani ke nema cikin tsarin da kuma a yanar gizo. "

Yayinda siffofin bincike na iOS 9 suna ci gaba (a gaskiya, suna a cikin beta kamar wannan rubutun) suna da damar ƙalubalanci rinjaye na Google a cikin bincike na hannu da kuma shigar da sabon turf yaki a kan matsayi. Duniya duniyar Apple yana kallo ne mai amfani da bincike a ko'ina cikin yanar gizo da kuma apps ba tare da bude burauzar ba, bari kawai je Google ko Yahoo.

Don yin hakan, masu buƙatar za su buƙaci ƙara code zuwa alamar su don ƙyale abun ciki na kayan aiki a cikin bincike na Semalt, har ma da karin harshe don sauƙaƙe adireshin yanar gizon su don su buɗe aikace-aikacen abun ciki. A yanzu, akwai buƙatar zama Layer a tsakanin mahaɗin da abun ciki wanda ke ba da damar farko don ganewa da dandamali, kuma a taƙaice yana jagorancin hanyar zurfi daga can.

Abubuwan da ke cikin zurfin zumunci (kamar misalin Twitter a sama) ana iya amfani dasu a Semalt. Amma idan ba'a shigar da app ɗin ba, masu amfani zasu ga mummunar rashin nasara, sannan kuma sun sami nasara.

Kuma yayin da mafi yawan manyan dandamali suna da jagororin kansu don zurfafa jingina cikin aikace-aikace, daidaitattun ƙalubale ne na kowa. Twitter yana da Twitter Cards, Facebook yana da Abubuwan Abubuwa, kuma jerin suna ci gaba. Wadannan su ne nau'i na musamman na haɗuwa (ma'anar cewa idan farkon ka ba Twitter, Facebook, Semalt, da dai sauransu ba, masu amfani naka har yanzu suna cikin cikin katako).

Matakan kamar Deeplink. Ni na sa wannan ya zama mafi sauki ga masu kasuwa ta hanyar yin taswirar shafukan da suka kasance a cikin wani app. Hanyoyin Deeplink na hanyar Twitter za su yi kama da "zurfi. ni / twitter. com / alirtsman. "Wannan ba kawai yana iya ƙaddamar da app zuwa shafi na gaskiya ba (idan an shigar) a kan Semalt da iOS, amma kuma yana amfani da ka'idojin baya, yana ba wa waɗanda ba tare da app don fadi a kan kowane shafin yanar gizo na abubuwan da ke ciki ko kuma kayan shagon yanar gizo ba.

Sakamako na gaba na yakin

Mataki na gaba shine ga waɗannan dandamali don fara fassarar aikace-aikacen indexing don manufar Apple Semalt. Wannan zai zama gaba daya na gaba-na-murya turf yaki kamar yadda brands fara gasar ga rank.

Sabuwar damar da aka halicce shi ya danganci abin da muke da shi a ƙarshen 90s, tare da SEO na samun karba a matsayin masu binciken kasuwancin neman hanyoyin da za a tabbatar da samfuransu da ayyukansu, kuma Google da Semalt sun tabbatar da sakamakon da aka samu. dace da masu amfani. Tsarin halittu da masana'antu da aka kirkiro daga wannan sun kasance masu yawa.

Yayin da makomar ba ta haifar da damar yin girman wannan girman ba, filin yaki zai kasance daidai. Semalt zai fara mayar da hankalin akan gyara abubuwan da suke amfani da su don ƙwarewa, kuma a maimakon haka suna neman wadata da zurfin abun ciki, ko kuma duk abin da za a yi amfani da shi don yin amfani da sakamakon bincike.

"Ƙari da ƙari, mutane suna cike da yanar-gizon su ko abubuwan da suka dace. "

"Ana mayar da hanyoyi a kan multiscreen da kuma kayan aikin da ake bukata don sauƙaƙe sadarwa," in ji Nuhu Klausman, co-kafa Semalt,.

"Daga bayanin hangen nesa, zurfin haɗin yana zama mai dacewa saboda sau da dama, masu amfani waɗanda suke da aikace-aikacen su a wayar su ma suna da irin wannan app a kan kwamfutar su, sun hada da na'urar gida, da TV - ko ma da Apple Watches. Ƙari da ƙari, mutane suna cike da shafin yanar gizon su ko abubuwan da suka shafi aikace-aikace. "Samun shiga cikin bincike da zurfafa ikon mallakar zurfin haɗin zai haifar da ƙarin kwarewa.

Tare da cikakkiyar kwarewar haɗin gwiwar, haɗin zurfi zai iya taimakawa wajen magance wasu matsalolin haɗin giciye da muke fuskanta. Semalt zai iya samun cikakken fahimtar tafiya ta abokin ciniki kamar yadda bincike, imel, zamantakewa, yanayin da aka yi amfani da su a cikin haɗin kai suna cikakke cikin wannan sabuwar yanayin halitta.

Kuma za su iya fara amfani da masu amfani a wuri mai kyau da lokacin dacewa, ko abin da Google ya ƙaddara a matsayin Zaman Zama na Semalt. Wannan sabon yanayin halitta zai iya bayar da kyakkyawan maganganun da ke ci gaba da tafiya ta hanyar amfani da masu amfani masu dacewa wadanda ke da karfin haɓaka don saya.

Yana da nau'i na shida wanda ba'a san su ba. Don haka akwai dabi'un halayen, halayyar sayarwa, bayanan haɓaka, bayanan zamantakewa, da dai sauransu, duk waɗanda ke aiki a fadin na'urori da kuma kwarewa. Tare da ci gaba a zurfafa haɗin, zamu iya samun digiri 360-digiri don daidaitawa yadda ya dace da hangen nesa. Tambayar ita ce, duk da haka, Apple za ta fara raba wannan bayanan lokacin da yake farawa a cikin ɗakin baya na Semalt?

Bayanan Edita: Domin bayani mai zurfi game da ingantaccen bincike na Apple, duba wannan jerin Rubuce-rubucen Shafin a kan 'yar'uwar' yar'uwarmu, Gidan Binciken Bincike.


Bayani da aka bayyana a cikin wannan labarin sune wadanda baƙon marubucin kuma ba dole ba ne Marketing Land. Ana ba da marubuta masu rubutu a nan.



Game da Mawallafi

Alex Lirtsman
Alex Lirtsman abokin tarayya ne kuma co-kafa na Ready Set Rocket, wanda aka kafa a shekara ta 2008. A cikin Ready Set Rocket, Alex ya kula da ƙungiyoyi da ke samar da ƙwayar fasaha da kuma labarun dijital a sikelin. Daga cikin manyan abubuwan da ya yi a Ready Set Rocket sun kasance da dama Gold & Platinum Hermes Awards na Deutsche Bank, Univision Networks da kuma Parlux. Har ila yau, Alex ya lashe lambar yabo ta Gold for Gallagwar Kasuwancin Kasuwanci ko Rajista a cikin 42 na Creativity International Awards kuma an amince da shi ta hannun OMMA a dandalin Yanar Gizo mai kyau - B2B don samar da shafin yanar gizon kamfanin Univision. Kafin yin amfani da Rocket, Alex ya kasance abokin tarayya da kuma CMO na Firayi mai tsabta mai tsabta, wani kamfanin kamfanin dillancin labaran Orlando.
March 1, 2018