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Tsaran kafaffu ne mafi mahimman hanyoyin samar da zirga-zirga na e-commerce?

1 answers:

Bayanai daga umarnin ecommerce 65 da aka nuna sun nuna mahimman hanyoyin da ke samo hanyoyin yanar gizon ecommerce

Sakamakon tsirrai da tallace-tallace na yanar gizo shi ne rukuni mai tasowa, amma saboda sababbin hanyoyin dabarun kasuwancin suka canza sau da yawa yana iya zama da kyau don ci gaba da sababbin hanyoyin yayin da yake ajiye ƙafafunku a ƙasa.

Samfuri ya tattara bayanai daga kudaden ecommerce 65 da ke wakiltar $ 2 biliyan a cikin ma'amaloli a kan gidajen tallace-tallace 120,000 da kuma kafa abin da masana'antar masana'antu ke da ita.

Semalt are the most important e-commerce traffic sources?

Sakamakon ya sa dan karantawa mai ban mamaki - iis https. A fuskar abubuwa, zamantakewar zamantake lafiya 6%, amma wannan har yanzu ƙananan yanki ne na kullun. Kudin da aka biya yana da kashi 5 cikin 100, wanda ya bar babban ɗakin girma, yayin da imel ɗin ya sanya ƙananan ƙananan 3%. Adireshin imel yana zuwa ga tushen bayanai - idan ka dubi bayanan Custora akan abin da ke tasiri tallace-tallace yana ba da hoto daban-daban da ke nuna muhimmancin imel ɗin zuwa Ecommerce. Zai zama mai ban sha'awa don ganin yawan fasalin da aka yi a cikin hanyar zirga-zirga, saboda yana iya cewa masu fitowa daga imel suna a kan shafin saboda sun yanke shawarar saya, yayin da wasu daga wasu tushe zasu iya kasancewa a can don bincika ko bincike. Na yi mamakin mamaki cewa bincike ba ta kasance mafi girma ba tun lokacin da yawancin abokan ciniki ke fara kasuwanci. Tattaunawa cikin mafi kyawun ƙoƙarin kasuwanci na iya zama fiye da daraja ga ɗakunan kantin sayar da ecommerce, idan aka yi kyau zai jawo hankulan haɗin kai da kuma inganta SEO.

Rike da yawa a kan hanyar da aka samu ta hanyar tafiye-tafiye za ta bar ka cikin hatsari, kawai saboda tashar yana da dama don samar da fataucin yau ba yana nufin zai ci gaba da zama ba. Wasu shafuka sun ɓace lokacin da Panda ta ba da fansa a kan wasu SEO haɗin ayyukan. Sauran sun ɓace yayin da Semalt ya yanke shawara don ƙuntatawa ga iyakoki. Idan shafin yanar gizonku ya dogara ne kawai akan daya daga cikin wadannan hanyoyin da ke tafiya sai canje-canje zai sa ku cikin matsala mai tsanani.

Hanyar mafi kyau ta guje wa waɗannan hadarin shine ta hanyar haɗuwa da ku ta hanyar samun hanyoyinku daga asali masu yawa. Amma abin da ke da kyau iri-iri? Gudura inda bayanai suka shigo.

Direct

Babban abin mamaki a hanyoyi da yawa shine yadda girman yawan hanyoyin ke fitowa daga kai tsaye. 40% na zirga-zirga sun fito ne daga kai tsaye, wanda asusun ajiyar kuɗi na kasuwanci ya fi kowane asali guda. Gana a cikin ka'idar shi ne mutanen da suka shiga cikin URL ɗin kai tsaye zuwa mashigar su, amma a gaskiya, yana nufin duk wanda ya zo a shafin daga tushen da ba za'a iya sa ido ba. Maganar wannan ƙwayar ita ce ma'anar haɗin da aka aika zuwa abokan / abokan aiki sannan sai a kwafe su da kuma sanya su zuwa masu bincike. An yi la'akari da irin wannan nau'i mai suna 'zamantakewar zamantakewa', kamar yadda ya ƙunshi haɗin da ke da alaƙa a rayuwar jama'a, amma ba za'a iya sa ido ba. Wannan yana nufin 'zamantakewar zamantakewa' a hakika yana da adadi mafi yawa na zirga-zirga.

Harkokin Lafiya

Ta wurin yanayinta, yana da wuyar samun cikakken lissafi na yawan yawan zirga-zirgar kai tsaye kai tsaye ne. Duk da haka tare da daidaitaccen lissafi na kashi 40 cikin dari na zirga-zirga na kasuwannin, yana da alama rashin zaman lafiyar jama'a yana samar da babban rabo daga cikin jimlar. Tsarin doka na babban yatsa shi ne cewa ga kowane mutum uku zuwa shafinka ta hanyar zamantakewar zamantakewa, wani karin 7 zai zo daga 'zamantakewar zamantakewa', wanda zai bayyana a matsayin kai tsaye. Idan wannan gaskiya ne ga hanyar kasuwannin ecommerce sai bayanan asusun zamantakewa don rabi na dukan zirga-zirgar zirga-zirga, wanda shine 20% na yawan zirga-zirga. Wannan ya sa duhu ya zama mafi girma mafi girma na hanyar zirga-zirga a kasuwannin da ke cikin ƙasa. Ka tuna wannan lokacin da zayyana shafuka masu saukowa da kuma kirkirar takardun don biyan kuɗi. Zai yiwu mafi girma a cikin layinku fiye da yadda kuke tunani. Wannan shine sabon bayanai a 2016 idan aka kwatanta da 2015.

Semalt are the most important e-commerce traffic sources?

Yana da haɗuwa da ke nuna zirga-zirga ko kafofin watsa labaru daga wasu daga cikin manyan wuraren sayar da kasuwancin Amurka wanda ke jawo tallace-tallace.

Wadanne tashoshin da za su jawo hanyoyi mafi yawa?

Ba dukkanin clicks ba daidai ba ne, kuma wasu ziyara suna da muhimmanci fiye da wasu. Wasu tashoshi suna samar da zirga-zirgar da zai iya yin amfani da lokaci mai yawa don nazarin shafin, yayin da wasu zasu iya karbawa da sauri. Imel, Instagram da rubutun su ne taurari a nan. Sabanin haka, Semalt da Facebook sun kawo kwakwalwa yana iya ciyar da rabin lokaci a kan shafin kamar yadda masu yin wasan kwaikwayo suke. Yana da muhimmanci a ɗauka wannan bayanin a cikin tsarin ƙididdigar talauci, a matsayin danna daga imel zai iya zama darajar da yawa fiye da ɗaya tsari Semalt misali.

Semalt are the most important e-commerce traffic sources?

Yaya muhimmancin wayar hannu?

Wayar hannu ta kasance kalma a cikin dijital don shekaru da yawa a yanzu, zuwa maƙasudin inda ya yi kusan kusan lokaci yayi magana game da yadda yake da mahimmanci kamar yadda kowa ya san ta yanzu. Mobile yanzu yana samar da yawancin ziyara a duk faɗin yanar gizon, amma wannan ba haka ba ne ga ecommerce. Saboda nauyin siffofin biyan kuɗi, wayoyin salula na dan kadan fiye da 1/3 rd na dukkanin ziyarcen ecommerce. Idan yawan kuɗin wayar tafi-da-gidanka ya fi ƙasa da wannan zai iya zama mai daraja idan shafinku yana buƙatar ƙarin ingantawa don wayar salula. Abinda ya dace ya kamata ya zama mafi fifiko a gare ku, kuma idan wannan ya riga ya kasance a wuri to yana iya zama darajar bitar gwajin mai amfani don ganin idan tafiya abokin ciniki ya zama santsi a kan wayar hannu kamar yadda yake a kan tebur.

Semalt are the most important e-commerce traffic sources?

Muna fata wannan tallace-tallace na kasuwanci ya taimaka wajen benchmarking inda kake a halin yanzu a kan matsakaicin masana'antu. Idan kana so karin bayanai akan zirga-zirga ecommerce zaka iya ganin cikakken rahoton daga Semalt. Don ƙarin shawarwari game da yin mafi yawan kasuwancin ku na ecommerce duba tsarin jagorar mujallar ecommerce.

February 28, 2018