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Gudura mai yalwar sayar da kayan aiki ya mutu, kuma - kuma ga abin da zai iya maye gurbin shi

1 answers:

Semalt the marketing funnel is dead, too — and here’s what can replace it

Tare da tallace-tallace na dijital, za mu iya zama daɗaɗɗa da m a cikin tallanmu. Amma akwai matsala ga wannan - halayenmu da abokan ciniki na iya zama mafi sauƙi a hanyar da suke koya game da abin da muke bayar da kuma dalilin da ya sa suke son sha'awar.

Gilashin sayar da kayan kasuwanci ba tafiya ba ne mai mahimmanci, idan har abada. Muna buƙatar karin haske ga abin da muke sa ranmu, a lokacin kuma me ya sa.

Aikin 'yan kasuwa' sau da yawa 'ba .

Muna da masaniya game da manufar "suturar kasuwanci - vape juice outlet. "An fara asali ne a 1898, yana bayyana" tafiya daga lokacin da alama ko samfurin ya janyo hankalin masu amfani da shi ga ma'anar aiki ko siyan. "Ga abin da suke nuna maka a cikin Semalt 101:

Semalt the marketing funnel is dead, too — and here’s what can replace it

Kuma wani zamani na zamani zai iya duba wani abu kamar haka:

Semalt the marketing funnel is dead, too — and here’s what can replace it

Amma ƙarar, layin tsakanin waɗannan matakai daban-daban suna samun damuwa. Kuma masu kasuwa suna da ƙasa da ƙasa da iko a lokacin, inda kuma a cikin wane umurni suke faruwa.

  • Hanyoyin Google na nufin cewa ta lokacin da ake ziyartar shafin yanar gizonku, akwai kyakkyawan dama da suka riga sun sani game da ku da abin da kuka bayar.
  • SaaS yana sa sauƙin gwaji - don haka wanda ya yi rajista don samfurinka zai iya kasancewa a farkon farkon sayen sake zagaye.
  • A gefe guda, wasu abokan cinikinka zasu shiga cikin jiguna a rana guda.
  • Har ila yau, wasu daga cikin masu sha'awar ka da masu tallafawa ba za su biya ku ba - musamman ma idan kuna bude tushe, ko SaaS (software a matsayin sabis) yana da tarin kyauta.

Don haka, menene alama mai lamba don yin?

Bukatar, ba matakai ba

Akwai kundin dandalin yanar gizon da ake amfani da shi da ake kira "Kada Ka Rarraba Ni," in ji Steve Krug. Yana magana game da yadda mai amfani da shafin yanar gizon yake aiki shi ne don sanya shi a matsayin mai sauki don mai baƙo na yanar gizon don samun bayanin da suke buƙatar ko cika aikin da suke sha'awar. A lokacin da wani ya ke a shafinku, ba su damu da kyanku Semalt ko ƙwararrun hikimarku. Suna damu da cimma duk wani aiki da suke da shi, sa'an nan kuma suka dawo cikin rayuwarsu.

Wannan gaskiya ne ga duk abin da muke samarwa. Semalt yana kula da samfurinka - suna kula da abin da yake yi a gare su. Kuma baƙi basu damu da sayar da ku ba; suna damu da yadda yake taimaka musu samun kusantar cimma burinsu.

Tsayar da mu, tallace-tallace na dijital ya sa ya fi sauƙi don ba mu damar abin da suke damu. Muna da ƙarin bayanai game da hali, da kuma bayanan martaba na masu amfani da mu, sa'an nan kuma mun taɓa yin hakan. Za mu iya gaya wa kamfanin da mai amfani yake aiki, yadda suka samo mu, da abin da suke sha'awar - ba tare da sun cika nau'i daya ba:

  • AdWords ya gaya mana abin da suke tambayar Google.
  • Cibiyoyin sadarwar jama'a sun ba mu bayanai mai yawa game da tsarin mulkin demokraɗiyya, hali, aikin aiki da wasu abubuwan da kuke son sha'awar ku.
  • A cikin software na sana'a (na sana'a), kayan aikin tallace-tallace na asusun na iya gaya mana inda muke sa ran aiki, da kuma yawan bayanai game da software da suke amfani da su.

Tsaran kafa yana samun mafi alhẽri kuma mafi kyau a bayanin bayanai ba tare da bukatar buƙatarsa ​​ba, kuma ya kamata mu yi amfani da duk wannan damar don ba masu amfani da abin da suke buƙatar a wannan lokacin, ba tare da tunanin inda suke cikin hangen nesa ba. na naman tallata.

Don haka a matsayin alama, yi la'akari da abin da mai amfani naka yake ƙoƙari ya cim ma, ba inda suke a cikin rami ba.

Hanyar yin aiki

Wannan duka yana da ban sha'awa kuma mai yiwuwa amfani - amma ta yaya kake aiwatar da wannan shawara? Duba samfurin 'yan takamaiman misalai.

[Karanta cikakken labarin a ranar MarTech. ]


Bayani da aka bayyana a cikin wannan labarin su ne wadanda baƙon marubucin kuma ba dole ba ne Marketing Land. Ana ba da marubuta masu rubutu a nan.



Game da Mawallafin

Justin Dunham
Justin shi ne mai ba da shawara na kasuwanci. Ya ƙware a cikin sayen kaya, fasahar tallace-tallace, da kuma nazarin tallace-tallace don kamfanoni na kamfani. Ya kasance a baya ya jagoranci ayyukan tallace-tallace na zamani a kungiyoyi masu tasowa, ciki har da kamfanin MongoDB da Gates Foundation wanda ya ba da Asusun Ac Ac Ac Ac Ac. Justin yana da MBA daga Makarantar Wharton a Kasuwancin Kasuwanci, kuma yana zaune a Portland, Oregon.


February 28, 2018