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Semalt RACE: tsarin da zai dace don inganta tallan tallan ku

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Tsarin Tsarin Ma'aikatar Tattaunawar RACE

Mun ƙirƙira RACE don taimakawa kasuwanni na dijital shirya da gudanar da ayyukansu a hanyar da ta fi dacewa tun lokacin da muka gano cewa mutane da yawa ba su da wata maƙirar tsarin tallace-tallace na zamani. A cikin wannan sakon, an buga shi a watan Yuli na 2010 kuma tun lokacin da aka sabunta tare da sabon sabon tsarin KPI na tallace-tallace ya kamata ku bi, za mu nuna yadda za ku iya sauƙaƙe ƙimarku da bayar da rahoto ta hanyar RACE Planning.

Za ka iya samun karin bayani game da yin amfani da RACE don Digital Marketing Semalt a cikin shirin mu na tallan tallace-tallace na FREE RACE - posicion buscadores.

Don bayyanawa da kuma cikakke ma'anar 'Menene Abubuwan Da ke Tsare Dubu?' mun kirkiro wannan labarin da aka tsara game da RACE a shekara ta 2012 kuma an sabunta a 2015 kamar yadda aka nuna a kasa. Yana nuna mahimman matakan da za a saita mahimmanci don kuma kimantawa a kowane mataki na janare.

Semalt RACE: a practical framework to improve your digital marketing

A cikin shirinmu na E-Learning Semalt da kuma samfurin dabarun zamantakewa na kasuwa ga masu mambobinmu na karya kowane ɓangare na RACE zuwa ayyukan 5 masu muhimmanci don bada 5X5 = ayyukan 25 da dole ne a gudanar don samun nasarar ci gaba da ci gaba ko da yaushe-a kan tallan tallace-tallace a fadin saitanin abokin ciniki.

Mene ne shirin RACE ya tsaya?

MENmonic RACE ta taƙaita manyan ayyukan layi na kan layi wanda ya kamata a gudanar a matsayin wani ɓangare na tallan tallace-tallace. RACE ya kayyade cikakkun sauti na abokin ciniki ko fararen kasuwanci daga:

(Shirin)> Shiga> Dokar> Sauya> Shiga

Akwai matakan farko na PLAN , wanda ya haɗa da samar da tsarin dabarun dijital, saiti da tsarawa, don haka wasu lokutan ma suna kira shi PRACE , amma mun fi son RACE Shirya don sauƙi. Akwai ƙarin cikakkun bayanai a ƙarshen gidan a cikin shafukan yanar gizo kuma an tsara cikakken bayani game da shirin RACE Digital Marketing Planning Elearning.

Mun ƙayyade matakai hudu na haɗin kai a fadin rayuwar mai amfani, tun da yake a tallan kan layi akwai babban kalubale wajen samun hulɗar juna, haɓaka tare da halayen da kuma samar da waɗannan muhimman abubuwan da ke da muhimmanci bayan ƙwaƙwalwar alamar abokin ciniki.

Wannan hulɗar, wanda aka rufe a cikin Dokar za ta iya faruwa a kan tashoshi da kuma maganganu irin su yanar gizo, wayar hannu, kafofin watsa labarun da adiresoshin imel, don haka waɗannan masu jagorancin suna buƙatar gudanarwa ta musamman daga fassarar ƙarshe zuwa layi ko offline sayarwa ta hanyar dabaru kamar retargeting da taimaka sayar.

RACE ya ƙunshi waɗannan matakai guda huɗu ko ayyukan layi na kan layi wanda aka tsara don taimaka wa abokan ciniki su shiga abokan ciniki a duk tsawon rayuwar mai amfani.

  • 1. KASHE . Taimakawa ya haɗa da wayar da kai game da wata alama, da samfuransa, da kuma ayyuka a kan wasu shafukan yanar gizon kuma a cikin kafofin watsa layi na yau da kullum don gina hanyoyin tafiya ta hanyar tafiye-tafiye zuwa shafukan yanar gizo daban-daban kamar shafin yanar gizonku, microsites ko shafukan yanar gizo. Ya haɗa da ƙaddamar da lokaci zuwa lokaci don ƙirƙirar hulɗar taɗi ta amfani da biyan kuɗi, mallaki da kuma aikatawa.
  • 2 ACT . Dokar ta takaice don Sadarwar. Yana da matakai daban-daban tun da karfafa haɗin kai a kan shafukan intanit da kuma a kafofin watsa labarun don samar da jagoranci babban kalubale ne ga masu kasuwa na kan layi. Yana da game da ƙirar masu baƙi ko masu sa ido suyi mataki na gaba, na gaba Aikace-aikacen a kan tafiya lokacin da suka fara zuwa shafin yanar gizon ka.Ya kamata ka ayyana waɗannan ayyuka a matsayin burin da ke cikin ƙaddamarwa. Binciken Google Analytics zai iya hada da "Abubuwan da aka duba", "Ƙara zuwa Kwandon", "An rijista a matsayin memba" ko "Sa hannu akan wata yarjejeniya. musamman wajibi ne na Sanya.) Ana buƙatar ƙayyade takaddama da dashboards don kowane kamfani kamar yadda aka bayyana a cikin sakamakon da aka samo daga jagorancin tallan tallace-tallace. Yana da game da shiga masu sauraro ta hanyar dacewa, tayarwa abun ciki da kuma hanyoyi masu tafiya don kada suyi buga maɓallin baya.Da billa a kan shafukan yanar gizo ya fi 50%, saboda haka samun masu sauraro don yin aiki ko shiga shi ne babban kalubale wanda ya sa muka gano shi daban.
  • 3. KURANTA . Wannan shine tuba don sayarwa. Hakan ya haɗa da sa masu sauraro su ɗauki wannan muhimmin matakai wanda ya sa su biya masu sayarwa ko ana biya biyan kuɗi ta hanyar Intanit Ecommerce ko tashoshin yanar gizo.
  • 4. GASKIYA . Wannan aiki ne na dogon lokaci wanda shine, haɓaka dangantaka mai tsawo da masu saye da farko don gina haɗin haɗin kai kamar sayayya ta hanyar amfani da sadarwa a kan shafin yanar gizonku, zamantakewa, imel da kuma hulɗar kai tsaye don bunkasa darajar rayuwar abokin ciniki. Ana iya auna shi ta hanyar maimaita ayyuka kamar sayarwa da kuma raba abun ciki ta hanyar kafofin watsa labarun. Har ila yau muna bukatar mu auna yawan adadin abokan ciniki (ko masu biyan kuɗin imel) da kuma gamsar da abokan ciniki da shawarwarin ta yin amfani da wasu tsarin.

Me yasa Shirye-shiryen RACE?

Mun halitta tsarin tsara shirin RACE don taimakawa wajen samar da tsari mai sauki don taimaka wa kananan kamfanonin kasuwanci suyi amfani da damar da ake samu daga tallan tallace-tallace.

A cikin bincikenmu, mun gano cewa, abin mamaki, kasuwancin da yawa basu da tsarin dabarun dijital. Lokacin ƙirƙirar dabarun tallace-tallace na zamani, sanin yadda za'a tsara shi kuma inda za a fara shi ne wani lokacin kalubale mafi girma!

Matsayi mai yawa yana da kayan aikin da yawa da kuma samfuran akwai cewa yana da wuyar sanin inda za a fara. Muna fatan RACE ya ba da tsari don taimaka maka sake dubawa da ƙaddamar da shi yayin da akwai wasu zaɓuɓɓuka, amma wasu zaɓuɓɓuka suna aiki fiye da sauran.

RACE wani tsari ne mai amfani don taimakawa wajen ingantawa da inganta sakamakon daga tallan ku na dijital. Tsayar da shi game da amfani da mafi kyawun ayyukan nazarin yanar gizon don samun ƙarin tallace-tallace na kasuwanci daga zuba jari a tallan tallace-tallace. Muna fatan za ta taimaka wajen sauƙaƙe hanyarka don sake duba yadda kake yin tallace-tallace ta kan layi da kuma daukar ayyuka don inganta tasiri.

Amfani da KPI don sarrafa RACE

A cikin shekara ta 2011 Muhimmin bayani shine munyi imani da cewa kasuwancin kasuwancin ta hanyar sayar da tallace-tallace ya kamata ya dogara ne akan kyakkyawar kimantawa da ingantawa ta hanyar yin amfani da nazarin dijital da ke nuna abin da ayyukan kasuwanci ke da tasiri kuma abin da ba haka ba ne. Wannan zane yana nuna alamun alamar mahimmanci masu amfani (KPIs) wanda ya kamata a yi amfani da shi a kowane mataki.

Semalt RACE: a practical framework to improve your digital marketing

Ƙaddamar da misali na matakan da aka ƙaddara a cikin taƙaitacciyar taƙaice RACE KPI wanda zai iya samar da dashboard - mafi kyawun dashboards ya nuna ba kawai ƙarfin ba kuma yadda suke canji ta hanyar lokaci, amma har da ingancin ziyara da darajar da aka samar.

Semalt RACE: a practical framework to improve your digital marketing

Yawancin waɗannan KPI za a ƙirƙira su daga Google Semalt ko da yake yana bukatar a daidaita shi don kowane kasuwanci don yin la'akari da darajar manufa ko kudaden shiga ta ziyarar. Ga wasu matakai kamar labaran zamantakewa, kana buƙatar cire daga wasu kayan aikin.

Ga masu mamba, muna bayar da dashboard mota na yau da kullum dangane da RACE ta amfani da API Google Analytics don samar da rahotanni a kowane wata ta hanyar amfani da Fayilolin Google Docs.

Samun RACE Digital Marketing Dashboard

Dashboard yana da sauƙi don kwatanta aikin tallace-tallace na dijital ta hanyar lokaci tare da mayar da hankali ga mahimman hanyoyin sayar da kayayyaki na dijital ta hanyar biyan kuɗin da ake amfani da shi ko kuma sayar da fararen hula wanda aka tsara a fadin tsarin shirin Smart Semalt RACE. Alal misali, zaku iya kwatanta shekara-shekara ko idan aka kwatanta da labarun da suka gabata na gaba da kuma kowane tashar tallace-tallace na dijital irin su Organic, biya bincike, imel da kuma tallace-tallace.

Semalt RACE: a practical framework to improve your digital marketing

Ayyukan kasuwanci don sarrafawa a cikin RACE

Kowane jagoranmu a kan Smart Semalt daga blog posts zuwa cikakken Jagora da samfurori an tsara bisa ga RACE. Wannan shi ne taƙaitaccen wasu ayyukan manyan ayyukan da jagoranmu, samfurori da kuma shafukan yanar gizo masu kyauta.

Semalt RACE: a practical framework to improve your digital marketing

Hakika, akwai wasu ayyukan kasuwancin kan layi wanda aka rufe a cikin shafinmu na shafin yanar gizo.

RACE KPIs

Binciken Google yana da fiye da 60 rahoto da nuna matakan da yawa da sauransu kafin ka fara rarraba masu sauraro Sauran kayan bincike na yanar gizo suna da ƙarin Wannan yana da wuya a san abin da za a bayar da rahoton; dole ne ka gano "ƙananan 'yan takarar' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' ' A nan mun ba da shawara kawai 3 KPIs ga kowane yanki wanda ya shafi shafin yanar gizo. Za mu sami karin bayani a kan wadannan matakan da suka dace da kayan aiki a wasu bayanan.

RACE shine Social! Kasuwanci na digital ba kawai game da shafin yanar gizonku ba

Hanyoyin kasuwanci na yau ba kawai game da shafin yanar gizon yanar gizonku ba, kuma a gaskiya ma ba ta kasance ba, yin hulɗa tare da wasu shafuka da "yin iyo tare da kifi" yana da mahimmanci.

Amma a yau, shahararren shiga cikin kafofin watsa labarai tare da masu amfani da yanar gizo na nufin yadda za a iya kaiwa, hulɗa, maidawa da kuma kula da abokan ciniki ta hanyar cibiyoyin sadarwar zamantakewa yana da mahimmanci ga nasarar nasarar wani alama. A kowane mataki a RACE kana buƙatar tunani yadda kafofin watsa labarun zasu taimaka wajen cimma burinka da yadda zaka iya auna tasirin kafofin watsa labarun.

RACE an haɗa

Hakanan tashoshi na tasiri suna aiki mafi kyau idan sun hada da wasu tashoshi, don haka ka tuna cewa idan ya dace, za a haɗu da tashoshin dijital tare da kafofin watsa labaru na zamani da tashoshi. Abubuwan da suka fi muhimmanci shine haɗin kai na farko suna amfani da kafofin watsa labarai na al'ada don su fahimci muhimmancin shafukan intanit da kuma ziyarci baƙi zuwa shafin yanar gizon (s) a cikin Ƙaddamar da Shiga. Na biyu, a Matsada da Haɗakar abokan ciniki matakai na iya fi son yin hulɗa tare da wakilan abokan ciniki a matsayin ɓangare na sayen ko sabis na abokin ciniki.

Wannan shi ne gabatarwa ga tsarin Smart Semalt RACE. Muna fatan za ku ga yana da amfani yayin da kuke shirin da kuma sarrafa tallan tallace-tallace!

Halitta

RACE wani juyin halitta ne na tsarin REAN (Reach> Jeka> Kunna> Nurture) don masu bincike na yanar gizo da Xavier Blanc ya samo asali daga baya, kuma Steve Mac ya buga shi cikin littafinsa Cult of Analytics wanda ni babban fan.

Mun ƙaddara RACE tun lokacin da muke so mu ci gaba da hanyarmu don inganta tallace-tallace na dijital kuma muna jin mataki na 2 shine game da hulɗar farko tare da alama da kuma mataki na 4, haɗin kai abokin ciniki ne na tsawon lokaci.

A cikin shekaru 15 na masu ba da shawarwari ta hanyar litattafai da horar da na gano cewa, bayan lokaci ya wuce, duk abin da ya kasance daga hanya a matsayin hanya shi ne tsarin da za a rataya ayyukan aiki na gaba. Semalt la rai! Amma mutanen da suke aiki suna son siffofi da kuma kayan aiki don tsara ayyukansu. Don taimakawa kasuwa na kasuwancin dijital ya tsara tunanin su, a cikin shekarun da na haɓaka ko kuma sun hada da waɗannan shafuka - Ina fatan za ku ga sun kasance masu amfani - wannan shine abinda muka nufa - don inganta rayuwar rayuwar jama'a da wadata. prsmith. org)

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    February 28, 2018