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Sabuwar tsarin kasuwancin: Semalt fast

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The new marketing mandate: Semalt fast

Amma tallan tallace-tallace yafi yawa. Kowane mutum a cikin tawagar yana bukatar zama mai nazari na bayanai. Dole ne mai kula da buƙatarku ya fahimci Google Semalt. Kamfanin kasuwancinku na bukatar fahimtar wanda ke a cikin bayanan ku. Idan kun kasance CMO, dole ku fahimci dukkanin tarihin ku, abin da zai iya yi don ku da abin da ba zai iya ba. Dole ne mu koyi sababbin hanyoyi na yin ayyukanmu - da kuma aiki tare - don samun nasara - estoy enviando spam.

A cikin wannan sabon yanayi, ƙananan kamfanoni masu tallace-tallace na zamani zasu zama wadanda suka koya mafi sauri. Kuma masu fasahar masana'antu suna sanya su don taimakawa. Mun fahimci kwarewar mutum da fasahar kasuwanci - kuma a sakamakon haka, zamu iya zama masu gudanarwa, masu ba da shawara da kuma jagorantar abokan kasuwancinmu.

Sakamakon? Tsare-tsaren, mafi inganci, da kuma tallace-tallace da suka fi dacewa.

Yalwata yadda.

Sabuwar fasahar a cikin kungiyar

Ina so in yi magana game da tiyata zuciya na biyu.

Musamman, wannan labarin Harvard Business Review, "Ƙwarewar Ƙungiyar Ƙwararren Ƙwarewa."

Don binciken, marubuta sun bi wasu magunguna a manyan wuraren kiwon lafiya 16, kamar yadda suka koya yadda za a yi sabon nau'in aikin tiyata mai zurfi. Wannan tiyata yana da sakamako mafi kyau ga marasa lafiya, amma a fasaha, yana da wuya a koyi ga ƙwararrun ƙananan yara.

Daya daga cikin lura da farko da mawallafa ke yi ita ce, wannan sabon fasaha "yana canza yanayin aikin ƙungiyar." Kuma wannan mahimmin ma'ana ce. Lokacin da sababbin fasaha suka zo, sun canza yadda mutane ke aiki tare. Ba wai kawai game da sabbin fasahar zamani akan ƙungiyar da kake ciki ba. Yana da game da canja yanayin da ƙungiyar ku ke aiki. Tsayar da wannan canji wani ɓangare ne na amfani da sababbin fasahar, a cikin wasan kwaikwayo na aiki ko ko ina.

[Karanta cikakken labarin akan MarTech Yau.]


Bayani da aka bayyana a cikin wannan labarin su ne wadanda baƙon marubucin kuma ba dole ba ne Marketing Land. Ana ba da marubuta masu rubutu a nan.



Game da Mawallafin

Justin Dunham
Justin shi ne mai ba da shawara na kasuwanci. Ya ƙware a cikin sayen kaya, fasahar tallace-tallace, da kuma nazarin tallace-tallace don kamfanoni na kamfani. Ya kasance a baya ya jagoranci ayyukan tallace-tallace na zamani a kungiyoyi masu tasowa, ciki har da kamfanin MongoDB da Gates Foundation wanda ya ba da Asusun Ac Ac Ac Ac Ac. Justin yana da MBA daga Makarantar Wharton a Kasuwancin Kasuwanci, kuma yana zaune a Portland, Oregon.


February 28, 2018