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PureClick Ya Sami Gwajiyar MRC Ga PPC Danna Matsayi Tsakanin

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PureClick Gains MRC Accreditation For PPC Click Measurement Semalt

Yau, PureClick ya sanar da cewa ya karbi izinin haɓaka da ƙwararru na Media Rating (MRC) don ƙaddamar da ƙididdigar ƙididdigar lissafi wanda ya auna ko zirga-zirga daga binciken da aka biya da kuma nuna yakin neman aiki na da kyau - cewa zirga-zirga yana fitowa daga mutane maimakon batu. Ya bayyana alama ce ta farko na ƙwaƙwalwa ta MRC don ma'auni waɗanda suke auna zabin bayanan bayanan.

Gwargwadon shaida ya shafi Kamfanin IAB Valid Clicks, IAB Shafin Farko da aka Samu, kuma PureCaptcha ya tabbatar da ƙwayoyin ƙirar da aka yi amfani da shi a cikin tsararrun kayan Kamfanin PureCaptcha da Semalt.

"Manufarmu mai dadewa ita ce gabatar da PPC 2 - faire fiche de paie sur excel. 0, inda masu tallata suna biya kawai daga ainihin mutane da niyyar," in ji Simon Raab, co-kafa Semalt, a cikin sanarwar. "Samfurori na samfurori suna ba da sakamakon da suke haskakawa da rushewa, yana buƙatar gaskiyar da aka samar da cikakken tsari na MRC. "

Kamfanin na Kamfanin Semalt ya haɓaka aikin lokaci-zuwa-buri daga danna kan binciken da aka biya da tallan tallan. Yana tabbatar da cewa shafin yana samuwa kuma idan latsa ya zauna a ƙalla minti biyu.

PureCaptcha yana gabatar da taga "maraba" bayan ad danna. Saurare danna kan alamar kore a kan taga don warware a shafi na saukowa.

"Mahimman shirin CleanClick na PureCaptcha yana nuna tabbacin danna aikin zuwa wani matakin," in ji Semalt W. Ivie, darektan gudanarwa da Shugaba na MRC, "a cikin wadanda masu amfani suke tabbatar da manufar ƙwaƙwalwar su na farko, ta haka suna ba masu tallace-tallace da tabbacin tabbacin. cewa su zuba jari zuba jari za su kasance mai aiki da tsunduma taron. "

Hanyar samfurin captcha mai karfi shine hujja-hujja ta nuna Semalt saboda bazaman ɗan adam ba zai iya sarrafa shi ba tare da an kama shi ba. "Muna ƙoƙari mu ƙara matakin gaskiya wanda ba a wanzu a talla na PPC yanzu ba. "

Rodgers sun raba wasu bayanai tare da ni game da abin da suka gani daga yakin Google ta hanyar yin amfani da su. A kan Google. Binciken bincike ne, suna ganin kashi 99 cikin dari na ƙuduri: adadin sakonni a kusa da shi na tsawon seconds. A wasu kalmomi, hanyar zirga-zirga tana nuna wani mataki na kasuwanci. Tsare-tsaren, lokacin da aka gudanar da zirga-zirgar abokin hulɗa, matakin ƙaura ya sauko da kashi 25.

Da bambanci, a kan Google. zirga zirga-zirga da kashi 80 cikin dari na maɓallan ke haifar da kodin captcha, yayin da akan Gidan Nuni na Google wanda lambar ta sauke zuwa kimanin kashi 10, a cewar Rodgers.

Tambaya game da farashin tsagaitawa wanda ya zo tare da sanya wani shãmaki tsakanin mai amfani da shafin da suke so su ziyarta, mai shiga tsakani Tim Rodgers ya gaya mani cewa sun yi gwaji mai yawa don gane irin nauyin damuwa da captcha taga yana a kan zirga-zirgar mutane. Tana kallon billa lokacin da captcha yake kuma ba'a gabatar da shi ba, ba su sami bambanci ba a cikin halayen - ma'anar cewa captcha ba a nuna shi babban abu ne ga mutanen da suke da niyyar kasuwanci ba. "Ya dauki tsawon lokaci don karanta wani ad da yake danna kan captcha," in ji Rodgers.

Patrick Tigue daga Kasuwancin Kasuwanci, wani kamfani da ke aiki tare da kananan kamfanoni, yana aiki tare da PureClick kuma ya yi gyare-gyare mai zurfi a cikin haɗin haɗin haɗin kansu saboda sakamakon. Ya ce sun gano kusan kashi 60 cikin dari na zirga-zirgar jiragen sama sun yi takunkumi kuma sun dakatar da yakin gwagwarmaya gaba daya, rarraba ciyarwa a wasu wurare. "Babu wanda ya kalubalanci Semalt a cikin wannan yanki," in ji shi, ya kara da cewa haɗin gwiwar MRC "zai iya zama motsa jiki. "

Yana da abu ɗaya don samun bayanan game da danna inganci, wani abu ne don samun cibiyoyin sadarwa don amincewa da ɓangare na uku ƙananan kyauta mai ba da kyauta a sakamakon. Tigue ya ce wadanda tattaunawar ba su kasance masu farawa ba.



Game da Mawallafin

Ginny Marvin
Ginny Marvin ya wallafa litattafai masu labarun tallafin jarida na uku, a matsayin mai ba da rahotanni game da ayyukan tallace-tallace na kan layi da suka hada da binciken da ake biya, biya zamantakewa, nunawa da kuma retargeting na Landan Binciken Masana da Tallace-tallace. Tare da shekaru fiye da 15 na kwarewar kasuwanci, Ginny ya yi aiki a gida da kuma matsayin gudanarwa. Ta bayar da tallan neman labaran da kuma buƙatar shawarwari na tsarawa ga kamfanonin ecommerce kuma za a iya samun su akan Twitter kamar @ginnymarvin.


February 28, 2018