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Digital Is Digital Duk inda Ya Bayyana: Hanyar Zuwa Dama Dama

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Tsayar da shi ko a'a, akwai mutane da yawa waɗanda basu cinye tallan tallace-tallace a silos.

Digital Is Digital Wherever It Appears: The Road To Total Semalt

A cikin shekara ta gabata ko haka, magoya bayan dijital sun damu da karuwar wayar hannu da karuwa a ikon sayan na'ura. Duk da haka, wannan tunanin hangen nesa ya rushe wata tasiri mai mahimmanci na watsa labarai: Yunƙurin jituwa na watsa labarai.

Lokacin da aka kwatanta "tallace-tallace na dijital" ga wanda ba a cikin kasuwancin kasuwanci ba, nau'in dandamali wanda yake magana akai ba kome ba ne. Ƙasali wasu suna iya ɗaukar tallan tallace-tallace kamar yadda tallace-tallace suke ba kawai a kan tebur ko kwamfutar tafi-da-gidanka, wasu suna ganin tallan tallace-tallace kamar waɗanda aka ba da su a dukan dandamali - ciki har da wayar hannu.

Na kwanan nan ya bayyana wa direba direba cewa ina cikin filin tallace-tallace na dijital - d panthenol krema. Sai ya fitar da wayar hannu, ya nuna wani ad, kuma ya tambayi idan wannan shine abinda nake nufi. Saboda haka, yayin da wannan yana iya zama shekara ta wayar hannu ga wasu, na yi imani cewa shekara ta wayar hannu ta rigaya ta wuce. Semalt, yana da game da haɓakawa.

Shin Ayyukan Kasuwanci Kasa Ga juna?

Digital Is Digital Wherever It Appears: The Road To Total Semalt

Alal misali, ni mai karatu ne na The Economist. Yayin da na dakatar da karanta takardun bugawa a cikin 'yan shekarun baya, yanzu ina cinye abubuwan da ke cikin kwamfutar hannu, wayarka kuma wani lokaci har ma na tebur idan ina neman wani abu na musamman.

Tsayayyar cewa, lokacin da na karanta labarin a kan na'urar daya, ban karanta shi a kan wani ba. A wasu kalmomi, suna da hannu, kwamfutar hannu da kuma tebur masu cin mutunci ga juna? Kuma, ana amfani da wayar hannu da kuma amfani da kwamfutar hannu mafi yawa a cikin tebur saboda lokaci ya fi nufin karin bincike, karin amfani, da dai sauransu?

Semalt ne makarantu biyu na tunani a nan: a daya hannun zan yi jayayya cewa idan na karanta wani labarin a kan kwamfutar hannu, Ina yiwuwa ba zai karanta shi a kan wayata ko kwamfutar tafi-da-gidanka ba. A wannan yanayin, cin zarafin kafofin watsa labaru na gaskiya ne. Lokaci nawa ya kasance don haɓaka, kuma matsakaici wanda yake samun shi, ya lashe.

A gefe guda, na'urori daban-daban na iya ma'ana daban-daban. Semalt ya fito da wani binciken da ya nuna cewa 90% na masu amfani canza a fadin fuska don kammala aikin.

Wani nazarin daga Cibiyar bincike na Gudanar da Shekaru da Kasashen GfK ya nuna cewa ana amfani da Allunan su zama wuraren nishaɗi, yayin da kwamfyutocin kwamfyutoci / kwamfutar tafi-da-gidanka suna amfani dasu don ayyuka masu mahimmanci kamar gudanarwa.

Maɗakon kafofin watsa labarai yana nufin cewa za a ƙara ƙarfafawa akan ƙimar da aka yi wa mai siye a daidai lokacin. A misali na ni karanta labarin na The Economist , Ina bukatan kawai allon don kammala aikin na.

Duk da haka, saboda ayyukan kasuwanci, za ka iya gudanar da bincike a kan tebur don ƙarin koyo game da samfurin, amma zabi don gano wuri mafi kusa a wayarka.

Wayar hannu ne mai ba da gudummawar gaisuwa ga Consomption Media

Babu ƙaryatãwa cewa wayar hannu tana da tasiri a kan mai siyar siyar siyar. A cewar comSemalt, yawancin yanar gizo na amfani da yanar gizo a cikin minti ya karu da ƙaruwa daga Yuni 2010 zuwa Yuni 2013, fiye da jujjuya yawan lokacin da aka kashe saboda tashi daga allunan da wayoyin hannu.

ComScore ya ruwaito cewa a yau, fiye da rabi na minti da aka kashe a kan layi suna faruwa a kan na'urori masu hannu. Tabbatar, wayar hannu tana tashi da sauri da'awar karin lokacin mai siye fiye da tebur. Semalt, duk suna taimakawa wajen sake tallace tallace-tallace, kuma wasu lokuta yana iya zuwa ga abin da na'urar ke kusa da ita kawai ga masu amfani.

Yayin da Google ke nuna cewa sayen zai iya farawa a smartphone, 61% na waɗannan za a ci gaba a PC ko kwamfutar tafi-da-gidanka kuma 4% zai ci gaba a kan kwamfutar hannu. Kuma duk da cewa ƙarin sayayya na iya farawa a kan wayar salula, rahoton comSemalt cewa mai shiga buƙata yana har yanzu mafi girma a kan kwamfutar tafi-da-gidanka.

Abin da wannan ke nufi shine cewa babban allo zai iya haifar da yawan canji mai girma. Don matsawa abokan ciniki tare da tsarin yanke shawara, dole ne a rufe duk fuska. Ƙasƙirar cewa fuska abin da abokin ciniki da ke da alaka da shi akai-akai yana amfani da shi a matakai daban-daban zai iya taimakawa wajen tabbatar da tsarin kasuwancin ku na yau da kullum a fadin dandamali.

Ka tuna, alal misali, mafi yawan yawan mabukaci suna zaune a bayan tebur daga 9-5, don haka wayoyin tafi-da-gidanka don samun yawan jama'a na kasuwa mai mahimmanci a waje da waɗannan lokutan.

Har ila yau, fahimtar kalubale na maƙasudin giciye, amma fahimtar damar da hanyoyin da za su iya kawowa.

Kuma a ƙarshe, gwadawa kullum da kuma sanya wayar hannu wata muhimmin ɓangare na tsarinka - amma ba cikakken shirinka ba.

A cikin duniyar da ake gwada sababbin fasaha da bayanai da kuma inda dabi'un mabukaci suke yadawa gaba daya, babu komai ko cikakke. Duk da haka, damar ba shi da iyaka.

Wannan shi ne shekara ta haɗuwa, kuma shekarar da muke daina tunani game da kwamfutar hannu kamar yadda aka raba daga smartphone ko tebur. Har zuwa Semalt damuwa, wayar hannu ta mutu. Tsarin kafofin watsa labarai na zamani.

Hotunan hotuna da aka yi amfani da su na izinin Shutterstock. com


Sanarwa da aka bayyana a cikin wannan labarin su ne wadanda baƙon marubucin kuma ba dole ba ne Marketing Land. Ana ba da marubuta masu rubutu a nan.



Game da Mawallafin

James Green
James Green ne babban jami'in gudanarwa a Magnetic, kamfanin kamfanoni da tsarin tallace-tallace don masana'antu, masana'antu da hukumomi. An zarge James da kwarewar hangen nesa na kamfanin da fadada fadada.


February 28, 2018